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Books by Subject

Public Relations Books

You are currently browsing 1–10 of 257 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    Published February 13th 2015 by Routledge

  2. Corporate Reputation and Competitiveness

    By Rosa Chun, Rui Da Silva

    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a...

    Published February 9th 2015 by Routledge

  3. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...

    Published January 6th 2015 by Routledge

  4. Public Relations and the History of Ideas

    By Simon Moore

    Series: Routledge New Directions in Public Relations & Communication Research

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,...

    Published January 2nd 2015 by Routledge

  5. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 20th 2014 by Routledge

  6. The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea

    By Robert E. Brown

    Series: Routledge New Directions in Public Relations & Communication Research

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between...

    Published November 18th 2014 by Routledge

  7. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    Published November 17th 2014 by Routledge

  8. Corporate Communication

    A Marketing Viewpoint

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...

    Published November 3rd 2014 by Routledge

  9. Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    Published October 20th 2014 by Routledge

  10. Power, Diversity and Public Relations

    By Lee Edwards

    Series: Routledge New Directions in Public Relations & Communication Research

    Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed...

    Published September 23rd 2014 by Routledge