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Public Relations Books

You are currently browsing 1–10 of 248 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Political Marketing in the United States

    Edited by Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...

    Published August 26th 2014 by Routledge

  2. Organizations and the Media

    Organizing in a Mediatized World

    Edited by Josef Pallas, Lars Strannegård, Stefan Jonsson

    Series: Routledge Studies in Management, Organizations and Society

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their...

    Published June 30th 2014 by Routledge

  3. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the...

    Published June 21st 2014 by Routledge

  4. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 5th 2014 by Routledge

  5. Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Series: Routledge Research in Public Relations

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

    Published May 4th 2014 by Routledge

  6. Pathways to Public Relations

    Histories of Practice and Profession

    Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang

    Series: Routledge New Directions in Public Relations & Communication Research

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th...

    Published April 16th 2014 by Routledge

  7. Strategic Financial and Investor Communication

    The Stock Price Story

    By Ian Westbrook

    In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer....

    Published April 3rd 2014 by Routledge

  8. Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    By Margot Opdycke Lamme

    Series: Routledge Research in Public Relations

    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers...

    Published March 4th 2014 by Routledge

  9. Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published February 17th 2014 by Routledge

  10. The Political Economy of City Branding

    By Ari-Veikko Anttiroiko

    Series: Routledge Advances in Regional Economics, Science and Policy

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric...

    Published February 5th 2014 by Routledge