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Books by Subject

Public Relations Books

You are currently browsing 1–10 of 266 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Series: Routledge New Directions in Public Relations & Communication Research

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing...

    Published May 18th 2015 by Routledge

  2. Public Relations, Activism, and Social Change

    Speaking Up

    By Kristin Demetrious

    Series: Routledge Research in Public Relations

    Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and...

    Published May 13th 2015 by Routledge

  3. Challenging Corporate Social Responsibility

    Lessons for public relations from the casino industry

    By Jessalynn R. Strauss

    Series: Routledge New Directions in Public Relations & Communication Research

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting...

    Published May 6th 2015 by Routledge

  4. Corporate Branding

    Areas, arenas and approaches

    Edited by T C Melewar, S F Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can&...

    Published April 30th 2015 by Routledge

  5. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...

    Published April 21st 2015 by Routledge

  6. Global Tourism and Informal Labour Relations

    The Small Scale Syndrome at Work

    By Godfrey Baladacchino

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork...

    Published April 10th 2015 by Routledge

  7. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    Published April 1st 2015 by Routledge

  8. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 23rd 2015 by Routledge

  9. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    Published February 13th 2015 by Routledge

  10. Corporate Reputation and Competitiveness

    By Rosa Chun, Rui Da Silva

    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a...

    Published February 9th 2015 by Routledge