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Relationship Marketing Books

You are currently browsing 1–10 of 38 new and published books in the subject of Relationship Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Interactive Marketing

    Revolution or Rhetoric?

    By Christopher Miles

    Series: Routledge Interpretive Marketing Research

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

    Published July 3rd 2014 by Routledge

  2. Management and Technology in Knowledge, Service, Tourism & Hospitality

    Edited by Ford Lumban Gaol, Wyne Mars, Hoga Saragih

    Management and Technology in Knowledge, Service, Tourism and Hospitality 2013 contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments...

    Published April 29th 2014 by CRC Press

  3. Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Series: Routledge Interpretive Marketing Research

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

    Published July 31st 2013 by Routledge

  4. Contemporary Selling

    Building Relationships, Creating Value - 4th edition

    By Mark W. Johnston, Greg W. Marshall

    Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The...

    Published March 21st 2013 by Routledge

  5. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 6th 2013 by Routledge

  6. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 25th 2013 by Routledge

  7. The Customer Century

    Lessons from World Class Companies in Integrated Communications

    By Anders Gronstedt

    Series: Routledge Corporate Communication Series

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn...

    Published December 9th 2011 by Routledge

  8. Values-based Service for Sustainable Business

    Lessons from IKEA

    By Bo Edvardsson, Bo Enquist

    Series: Routledge Studies in Management, Organizations and Society

    The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of...

    Published March 4th 2011 by Routledge

  9. Listening to the Voice of the Market

    How to Increase Market Share and Satisfy Current Customers

    By R. Eric Reidenbach

    Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking...

    Published December 16th 2009 by Productivity Press

  10. The Art of Mastering Sales Management

    By Thomas A. Cook

    If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal;...

    Published November 24th 2009 by CRC Press