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Relationship Marketing Books

You are currently browsing 1–10 of 41 new and published books in the subject of Relationship Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Implementing SAP® CRM

    The Guide for Business and Technology Managers

    By Vivek Kale

    In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of...

    Published December 3rd 2014 by Auerbach Publications

  2. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    Published November 26th 2014 by Routledge

  3. An Introduction to Social Media Marketing

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

    Published November 20th 2014 by Routledge

  4. Interactive Marketing

    Revolution or Rhetoric?

    By Christopher Miles

    Series: Routledge Interpretive Marketing Research

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

    Published July 3rd 2014 by Routledge

  5. Management and Technology in Knowledge, Service, Tourism & Hospitality

    Edited by Ford Lumban Gaol, Wyne Mars, Hoga Saragih

    Management and Technology in Knowledge, Service, Tourism and Hospitality 2013 contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments...

    Published April 29th 2014 by CRC Press

  6. Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Series: Routledge Interpretive Marketing Research

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

    Published July 31st 2013 by Routledge

  7. Contemporary Selling

    Building Relationships, Creating Value - 4th edition

    By Mark W. Johnston, Greg W. Marshall

    Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The...

    Published March 21st 2013 by Routledge

  8. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 6th 2013 by Routledge

  9. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 25th 2013 by Routledge

  10. The Customer Century

    Lessons from World Class Companies in Integrated Communications

    By Anders Gronstedt

    Series: Routledge Corporate Communication Series

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn...

    Published December 9th 2011 by Routledge