Retail Marketing Books

New and Published Books

1. Consumer Behavior Analysis

   (A) Rational Approach to Consumer Choice

   Edited by Donald A. Hantula, Victoria K. Wells

   Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

   Published March 27th 2013 by Routledge
2. Flagship Marketing

   Concepts and places

   Edited by Tony Kent, Reva Brown

   Series: Routledge Advances in Management and Business Studies

   Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field,...

   Published September 4th 2012 by Routledge
3. Technological Innovation in Retail Finance

   International Historical Perspectives

   Edited by Bernardo Batiz-Lazo, J. Carles Maixé-Altés, Paul Thomes

   Series: Routledge International Studies in Business History

   This edited volume offers a new and original approach to the study of technological change in retail finance. Documenting developments in the US alongside case studies from Mexico and Europe, Technological Innovation in Retail Finance addresses the variety of financial institutions that...

   Published July 26th 2012 by Routledge
4. Multicultural Perspectives in Customer Behaviour

   Edited by Maria Piacentini, Charles Cui

   Series: Key Issues in Marketing Management

   With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

   Published June 17th 2012 by Routledge
5. Pioneers in Marketing

   A Collection of Biographical Essays

   By D.G. Brian Jones

   Series: Routledge Advances in Management and Business Studies

   Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

   Published December 20th 2011 by Routledge
6. Markets in Fashion

   A phenomenological approach

   By Patrik Aspers

   Series: Routledge Studies in Business Organizations and Networks

   Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such...

   Published November 15th 2011 by Routledge
7. The Changing Face of Retailing in the Asia Pacific

   Edited by Elizabeth Howard

   Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and...

   Published June 25th 2009 by Routledge
8. The Retailing Reader

   Edited by John Dawson, Anne Findlay, Leigh Sparks

   Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and...

   Published April 6th 2008 by Routledge
9. Strategic Issues in International Retailing

   Edited by John Dawson, Roy Larke, Masao Mukoyama

   This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers,...

   Published June 28th 2006 by Routledge
10. Retail Product Management

    Buying and Merchandising, 2nd Edition

    By Rosemary Varley

    Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including...

    Published December 18th 2005 by Routledge