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Retail Marketing Books

You are currently browsing 1–10 of 19 new and published books in the subject of Retail Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,...

    Published January 22nd 2014 by Routledge

  2. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    Published November 10th 2013 by Routledge

  3. Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Series: Routledge Studies in International Business and the World Economy

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers...

    Published September 9th 2013 by Routledge

  4. The Changing Face of Retailing in the Asia Pacific

    Edited by Elizabeth Howard

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and...

    Published August 13th 2013 by Routledge

  5. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge

  6. Flagship Marketing

    Concepts and places

    Edited by Tony Kent, Reva Brown

    Series: Routledge Advances in Management and Business Studies

    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field,...

    Published September 4th 2012 by Routledge

  7. Technological Innovation in Retail Finance

    International Historical Perspectives

    Edited by Bernardo Batiz-Lazo, J. Carles Maixé-Altés, Paul Thomes

    Series: Routledge International Studies in Business History

    This edited volume offers a new and original approach to the study of technological change in retail finance. Documenting developments in the US alongside case studies from Mexico and Europe, Technological Innovation in Retail Finance addresses the variety of financial institutions that...

    Published July 26th 2012 by Routledge

  8. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published June 17th 2012 by Routledge

  9. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 20th 2011 by Routledge

  10. Markets in Fashion

    A phenomenological approach

    By Patrik Aspers

    Series: Routledge Studies in Business Organizations and Networks

    Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such...

    Published November 15th 2011 by Routledge