Skip to Content

Books by Subject

Forthcoming Services Marketing Books

You are currently browsing 1–6 of 6 forthcoming new books in the subject of Services Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  • Page:
  • 1
  1. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    To Be Published July 16th 2014 by Routledge

  2. Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    To Be Published August 6th 2014 by Routledge

  3. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    To Be Published August 14th 2014 by Routledge

  4. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry, and its relationship with customers. This growth in interest reflects the importance of the financial services industry to the economies of every...

    To Be Published December 14th 2014 by Routledge

  5. Tourism Marketing

    In the Age of the Consumer

    By Alistair Morrison, Ulrike Gretzel

    To Be Published December 31st 2014 by Routledge

  6. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    To Be Published March 30th 2015 by Routledge

  • Page:
  • 1