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Forthcoming Services Marketing Books

You are currently browsing 1–4 of 4 forthcoming new books in the subject of Services Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    To Be Published August 14th 2015 by Routledge

  2. Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    Series: Routledge Advances in Tourism

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches....

    To Be Published November 9th 2015 by Routledge

  3. Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Series: Routledge International Handbooks

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than...

    To Be Published December 8th 2015 by Routledge

  4. Tourism Marketing

    In the Age of the Consumer

    By Alastair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published February 17th 2016 by Routledge

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