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Forthcoming Services Marketing Books

You are currently browsing 1–4 of 4 forthcoming new books in the subject of Services Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    To Be Published November 19th 2014 by Routledge

  2. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the...

    To Be Published December 1st 2014 by Routledge

  3. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    To Be Published July 30th 2015 by Routledge

  4. Routledge Handbook of Sports Marketing

    Edited by Nicolas Chanavat, Simon Chadwick, Michel Desbordes

    Series: Routledge International Handbooks

    Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...

    To Be Published September 14th 2015 by Routledge

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