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Forthcoming Services Marketing Books

You are currently browsing 1–5 of 5 forthcoming new books in the subject of Services Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Hospitality Experience

    By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme

    Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook...

    To Be Published June 30th 2015 by Routledge

  2. Tourism Marketing

    In the Age of the Consumer

    By Alastair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published September 30th 2015 by Routledge

  3. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationship Marketing, brings Evert Gummesson’s renowned guide...

    To Be Published October 30th 2015 by Routledge

  4. Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Series: Routledge International Handbooks

    Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...

    To Be Published October 31st 2015 by Routledge

  5. Destination Marketing

    International Perspectives

    Edited by Metin Kozak, Nazmi Kozak

    Series: Routledge Advances in Tourism

    To Be Published October 31st 2015 by Routledge

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