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Marketing Research Books

You are currently browsing 1–10 of 80 new and published books in the subject of Marketing Research — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Ethnic Marketing

    Culturally sensitive theory and practice

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,...

    Published December 22nd 2014 by Routledge

  2. Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    By Geoffrey Paul Lantos

    Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does...

    Published November 19th 2014 by Routledge

  3. Building Customer-brand Relationships

    By Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together....

    Published November 17th 2014 by Routledge

  4. Customer Visits: Building a Better Market Focus

    Building a Better Market Focus, 3rd Edition

    By Edward F. McQuarrie

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step...

    Published November 16th 2014 by Routledge

  5. Essentials of International Marketing

    By Donald L. Brady

    Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the...

    Published November 12th 2014 by Routledge

  6. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    Published October 7th 2014 by Routledge

  7. IBM SPSS for Intermediate Statistics

    Use and Interpretation, Fifth Edition

    By Nancy L. Leech, Karen C. Barrett, George A. Morgan

    Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results. The book...

    Published July 31st 2014 by Routledge

  8. Brand Mascots

    And Other Marketing Animals

    Edited by Stephen Brown, Sharon Ponsonby-McCabe

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity...

    Published June 24th 2014 by Routledge

  9. Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage...

    Published April 8th 2014 by Routledge

  10. Segmentation, Revenue Management and Pricing Analytics

    By Tudor Bodea, Mark Ferguson

    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing...

    Published March 11th 2014 by Routledge