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Sales Books

You are currently browsing 1–5 of 5 new and published books in the subject of Sales — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,...

    Published January 22nd 2014 by Routledge

  2. Contemporary Selling

    Building Relationships, Creating Value - 4th edition

    By Mark W. Johnston, Greg W. Marshall

    Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The...

    Published March 20th 2013 by Routledge

  3. Sales Force Management

    Leadership, Innovation, Technology - 11th edition

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated...

    Published February 19th 2013 by Routledge

  4. Principles of Retailing

    By John Fernie, Suzanne Fernie, Christopher Moore, Suzanne Fernie, a Fernie, Christopher Moore

    Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:* The changing retail environment* Managing change in the retail sector* Understanding the supply chain* Mastering retail operationsWritten by an author team with an...

    Published June 22nd 2003 by Routledge

  5. Pocket Guide to Selling Services and Products

    By Peter Morris, Malcolm McDonald

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 12th 1995 by Routledge

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