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Brand Management Books

You are currently browsing 1–10 of 34 new and published books in the subject of Brand Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    Published December 11th 2014 by Routledge

  2. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    Published November 26th 2014 by Routledge

  3. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    Published October 8th 2014 by Routledge

  4. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    Published August 22nd 2014 by Routledge

  5. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

    Published August 12th 2014 by Routledge

  6. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 14th 2014 by Routledge

  7. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published July 4th 2014 by Routledge

  8. Brand Mascots

    And Other Marketing Animals

    Edited by Stephen Brown, Sharon Ponsonby-McCabe

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity...

    Published June 25th 2014 by Routledge

  9. The Economics of Quality, Grades and Brands (Routledge Revivals)

    By Peter Bowbrick

    Series: Routledge Revivals

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from...

    Published June 13th 2014 by Routledge

  10. New Developments in Online Marketing

    Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

    Series: Key Issues in Marketing Management

    There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

    Published April 10th 2014 by Routledge