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Forthcoming Brand Management Books

You are currently browsing 1–10 of 15 forthcoming new books in the subject of Brand Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    To Be Published September 24th 2014 by Routledge

  2. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    To Be Published November 11th 2014 by Routledge

  3. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    To Be Published December 16th 2014 by Routledge

  4. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yao, Richard Mizerski, Claire Lambert

    This is a cutting edge book that describes and tests the way we look at brand performance within a category for different countries with very different cultures. The book outlines an innovative method to predict consumers' loyalty and choices and the performance of brands. This enables the...

    To Be Published February 27th 2015 by Routledge

  5. Advertising Media Planning

    A brand management approach

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    Series: 500 Tips

    To Be Published February 27th 2015 by Routledge

  6. Corporate Branding

    Areas, Arenas and Approaches

    Edited by TC Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published March 14th 2015 by Routledge

  7. Promotional Screen Industries

    By Paul Grainge, Cathy Johnson

    To Be Published May 31st 2015 by Routledge

  8. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published June 29th 2015 by Routledge

  9. The Handbook of Brand Management Scales

    By Lia Zarantonello, Veronique Pauwels-Delassus

    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or...

    To Be Published June 29th 2015 by Routledge

  10. Nation branding

    2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the groundbreaking first textbook to provide an overview of nation branding. Nation branding is recently established but fast-growing practice in which the principles of brand management are applied to countries...

    To Be Published June 29th 2015 by Routledge