Skip to Content

Books by Subject

Forthcoming Brand Management Books

You are currently browsing 1–10 of 18 forthcoming new books in the subject of Brand Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Advertising Media Planning

    A brand management approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must...

    To Be Published March 19th 2015 by Routledge

  2. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    To Be Published March 24th 2015 by Routledge

  3. Advertising Media Workbook and Sourcebook

    4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the...

    To Be Published March 27th 2015 by Routledge

  4. Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 21st 2015 by Routledge

  5. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    To Be Published April 29th 2015 by Psychology Press

  6. Corporate Branding

    Areas, Arenas and Approaches

    Edited by Tc Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published April 30th 2015 by Routledge

  7. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking and successful Consumer-Brand Relationships: Theory and Practice comes this brand new collection of essays which further explores this growing new subject. Strong Brands Strong Relationships is a new collection of innovative research and practitioner...

    To Be Published June 30th 2015 by Routledge

  8. Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    Series: Key Issues in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...

    To Be Published July 1st 2015 by Routledge

  9. The Handbook of Brand Management Scales

    By Lia Zarantonello, Véronique Pauwels-Delassus

    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales...

    To Be Published July 1st 2015 by Routledge

  10. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published July 31st 2015 by Routledge