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Forthcoming Brand Management Books

You are currently browsing 1–10 of 13 forthcoming new books in the subject of Brand Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    To Be Published August 21st 2014 by Routledge

  2. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

    To Be Published August 25th 2014 by Routledge

  3. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    To Be Published September 25th 2014 by Routledge

  4. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    To Be Published November 12th 2014 by Routledge

  5. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    To Be Published December 17th 2014 by Routledge

  6. Corporate Branding

    Areas, Arenas and Approaches

    Edited by TC Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published January 31st 2015 by Routledge

  7. Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    Series: Key Issues in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...

    To Be Published February 1st 2015 by Routledge

  8. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yao, Richard Mizerski, Claire Lambert

    This is a cutting edge book that describes and tests the way we look at brand performance within a category for different countries with very different cultures. The book outlines an innovative method to predict consumers' loyalty and choices and the performance of brands. This enables the...

    To Be Published February 28th 2015 by Routledge

  9. Promotional Screen Industries

    By Paul Grainge, Cathy Johnson

    To Be Published June 1st 2015 by Routledge

  10. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published June 30th 2015 by Routledge