Forthcoming Brand Management Books

Forthcoming Books

1. Contemporary Perspectives on Corporate Marketing

   Contemplating Corporate Branding, Marketing and Communications in the 21st Century

   Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

   Series: Routledge Interpretive Marketing Research

   Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

   To Be Published July 15th 2013 by Routledge
2. Leveraging Brands in Sport Business

   Edited by Mark Pritchard, Jeffrey Stinson

   This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day...

   To Be Published August 8th 2013 by Routledge
3. The Routledge Companion to Arts Marketing

   Edited by Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner

   Series: Routledge Companions in Business, Management and Accounting

   The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

   To Be Published October 28th 2013 by Routledge
4. De-Marketing

   Edited by Nigel Bradley, Jim Blythe

   We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand...

   To Be Published October 29th 2013 by Routledge
5. Marketing Communications

   By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

   With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without...

   To Be Published November 29th 2013 by Routledge
6. Building Brands in Asia

   From the Inside Out

   By Tim Andrews, Wilson Chew

   In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty....

   To Be Published January 30th 2014 by Routledge
7. The Political Economy of City Branding

   By Ari-Veikko Anttiroiko

   Series: Routledge Advances in Regional Economics, Science and Policy

   Most studies of city branding are written from a marketing or management perspective. This book is different, as the micro-management issues of city branding are discussed within a broader macro-theoretical or structural context while analysing questions from the point of view of local economic...

   To Be Published February 4th 2014 by Routledge