Brand Management Books

New and Published Books – Page 2

11. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

    Series: Marketing and Consumer Psychology Series

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    Published December 7th 2009 by Psychology Press
12. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 21st 2008 by Routledge
13. Brands and Brand Management

    Edited by Richard Elliott

    Series: Critical Perspectives on Business and Management

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject....

    Published November 27th 2008 by Routledge
14. Brand Meaning

    By Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 27th 2008 by Psychology Press
15. Nation branding

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual...

    Published November 8th 2007 by Routledge
16. Corporate Reputations, Branding and People Management

    By Susan Hetrick, Graeme Martin

    The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people...

    Published June 19th 2006 by Routledge
17. Brands

    Meaning and Value in Media Culture

    By Adam Arvidsson

    Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire...

    Published December 7th 2005 by Routledge
18. Brand Culture

    Edited by Jonathan Schroeder, Miriam Salzer Morling

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

    Published November 23rd 2005 by Routledge
19. Brand New Justice

    2nd Edition

    By Simon Anholt

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of...

    Published November 22nd 2004 by Routledge
20. Brands

    The Logos of the Global Economy

    By Celia Lury

    Series: International Library of Sociology

    Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of...

    Published August 11th 2004 by Routledge