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Brand Management Books

You are currently browsing 11–20 of 28 new and published books in the subject of Brand Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Series: Routledge Interpretive Marketing Research

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

    Published July 31st 2013 by Routledge

  2. Trademarks, Brands, and Competitiveness

    Edited by Teresa da Silva Lopes, Paul Duguid

    Series: Routledge International Studies in Business History

    This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the...

    Published June 5th 2013 by Routledge

  3. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 6th 2013 by Routledge

  4. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 22nd 2013 by Routledge

  5. Branding in Governance and Public Management

    By Jasper Eshuis, E.H. Klijn

    Series: Routledge Critical Studies in Public Management

    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a...

    Published November 13th 2012 by Routledge

  6. Positioning the Brand

    An Inside-Out Approach

    By Rik Riezebos, Jaap van der Grinten

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from...

    Published November 23rd 2011 by Routledge

  7. Creating Powerful Brands

    4th Edition

    By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real...

    Published September 29th 2010 by Routledge

  8. From Brand Vision to Brand Evaluation

    3rd Edition

    By Leslie de Chernatony

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected...

    Published March 18th 2010 by Routledge

  9. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

    Series: Marketing and Consumer Psychology Series

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    Published December 8th 2009 by Psychology Press

  10. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Charlotte F. Knudtzen, Mogens Bjerre, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge