e-Business Books

New and Published Books

1. Online Dispute Resolution for Consumers in the European Union

   By Pablo Cortés

   Series: Routledge Research in Information Technology and E-Commerce Law

   E-commerce offers immense challenges to traditional dispute resolution methods, as it entails parties often located in different parts of the world making contracts with each other at the click of a mouse. The use of traditional litigation for disputes arising in this forum is often inconvenient,...

   Published September 12th 2012 by Routledge
2. Routledge International Handbook of Internet Gambling

   Edited by Robert Williams, Robert Wood, Jonathan Parke

   Internet gambling is a rapidly growing phenomenon, which has profound social, psychological, economic, political, and policy implications. Until recently, Internet gambling has been understudied by the research community, but now a growing body of literature is emerging, on all aspects of Internet...

   Published June 11th 2012 by Routledge
3. e-Marketing

   Applications of Information Technology and the Internet within Marketing

   By Cor Molenaar

   Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer...

   Published October 19th 2011 by Routledge
4. eCommerce Economics, Second Edition

   By David VanHoose

   This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems...

   Published March 22nd 2011 by Routledge
5. Organization in Open Source Communities

   At the Crossroads of the Gift and Market Economies

   By Evangelia Berdou

   Series: Routledge Studies in Innovation, Organizations and Technology

   This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, division of labour and commercialization, demonstrating the need for a synthesis of work on both community organization and cooperation to understand F/...

   Published August 24th 2010 by Routledge
6. Mastering e-Business

   By Paul Grefen

   e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough...

   Published June 23rd 2010 by Routledge
7. Innovation in China

   The Chinese Software Industry

   By Shang-Ling Jui

   Series: Routledge Contemporary China Series

   A key question for China, which has for some time been a leading global manufacturing base, is whether China can progress from being a traditional centre of manufacturing to becoming a centre for innovation. In this book, Shang-Ling Jui focuses on China’s software industry and examines the complete...

   Published January 20th 2010 by Routledge
8. Marketing and Promoting Electronic Resources

   Creating the E-Buzz!

   Edited by Eleonora I. Dubicki

   Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical...

   Published November 5th 2008 by Routledge
9. The Digital Economy

   Business Organization, Production Processes and Regional Developments

   By Edward J. Malecki, Bruno Moriset

   Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s. The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the...

   Published December 12th 2007 by Routledge
10. Marketing the e-Business

    2nd Edition

    By Lisa Harris, Charles Dennis

    Series: Routledge eBusiness

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and...

    Published December 12th 2007 by Routledge