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Industry & Industrial Studies Books

You are currently browsing 1–10 of 705 new and published books in the subject of Industry & Industrial Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Advertising for Account Holders (RLE Marketing)

    By Nigel Linacre

    Series: Routledge Library Editions: Marketing

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and...

    To Be Published August 21st 2014 by Routledge

  2. The Early Advertising Scene (RLE Marketing)

    By Harden B. Leachman

    Series: Routledge Library Editions: Marketing

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of...

    To Be Published August 21st 2014 by Routledge

  3. Marketing Management in Air Transport (RLE Marketing)

    By Jack L. Grumbridge

    Series: Routledge Library Editions: Marketing

    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from...

    To Be Published August 21st 2014 by Routledge

  4. Industrial Advertising Copy (RLE Marketing)

    By R. Bigelow Lockwood

    Series: Routledge Library Editions: Marketing

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

    To Be Published August 21st 2014 by Routledge

  5. Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    Series: Routledge Library Editions: Marketing

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with...

    To Be Published August 21st 2014 by Routledge

  6. Industrial Marketing Research (RLE Marketing)

    Management and Technique

    By Nicholas Stacey, Aubrey Wilson

    Series: Routledge Library Editions: Marketing

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

    To Be Published August 21st 2014 by Routledge

  7. Marketing for the Developing Company (RLE Marketing)

    By John Winkler

    Series: Routledge Library Editions: Marketing

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many...

    To Be Published August 21st 2014 by Routledge

  8. Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    Series: Routledge Library Editions: Marketing

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market...

    To Be Published August 21st 2014 by Routledge

  9. The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    Series: Routledge Library Editions: Marketing

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

    To Be Published August 21st 2014 by Routledge

  10. Interacting With Audiences

    Social Influences on the Production of Scientific Writing

    By Ann M. Blakeslee

    Series: Rhetoric, Knowledge, and Society Series

    This distinctive monograph examines the dynamic rhetorical processes by which scientists shape, negotiate, and position their work within an interdisciplinary community. Author Ann M. Blakeslee studies the everyday rhetorical practices of a group of condensed matter theoretical physicists, and...

    Published August 15th 2014 by Routledge