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Industry & Industrial Studies Books

You are currently browsing 1–10 of 684 new and published books in the subject of Industry & Industrial Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 4th 2014 by Routledge

  2. Press Freedom in Africa

    Comparative perspectives

    Edited by Herman Wasserman

    This book gives an overview of current debates surrounding press freedom in Africa in response to ongoing contestations between media and governments on the continent. Through case studies of individual African countries as well as international comparisons, a wide range of global contributors...

    Published July 4th 2014 by Routledge

  3. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 1st 2014 by Routledge

  4. Productivity in Indian Manufacturing

    Measurements, Methods and Analysis

    Edited by Vinish Kathuria, Rajesh Raj S N, Kunal Sen

    This volume comprehensively captures trends in productivity and its determinants in the post-reform period for Indian manufacturing. It provides an up-to-date survey of different methods employed in measuring productivity and their applications across organized and unorganized sectors, including...

    Published June 26th 2014 by Routledge India

  5. Information Economics

    Edited by David Sappington, Michael R. Baye

    Series: Critical Concepts in Economics

    How does information affect economic relations? What of the strategic issues surrounding the use of information: the make-buy-or-copy decision; the working and failure of markets; and the important role of outguessing each other in a macroeconomic context? Now, to help advanced students and...

    Published June 25th 2014 by Routledge

  6. Creativity in Peripheral Places

    Redefining the Creative Industries

    Edited by Chris Gibson

    Creativity is said to be the fuel of the contemporary economy. Dynamic industries such as film, music, television and design have changed the fortunes of entire cities, from Nashville to Los Angeles, Barcelona to Brisbane and beyond. Yet creativity remains mercurial – it is at the heart of...

    Published June 23rd 2014 by Routledge

  7. The Coming of Age of Information Technologies and the Path of Transformational Growth

    A long run perspective on the late 2000s recession

    By Davide Gualerzi

    Series: Routledge Advances in Heterodox Economics

    In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand,...

    Published June 23rd 2014 by Routledge

  8. Dynamics of Industrial Capitalism

    Schumpeter, Chandler, and the New Economy

    By Richard N. Langlois

    Series: The Graz Schumpeter Lectures

    Co-winner of the 2006 Schumpeter Prize of the International Joseph A. Schumpeter Society. This book explains the shift of the organizational landscape away from vertically integrated firms and towards more specialized entities connected by markets and networks. In doing so, it places in a larger...

    Published June 23rd 2014 by Routledge

  9. Globalization and Regional Integration

    The origins, development and impact of the single European aviation market

    By Alan Dobson

    Series: Routledge Studies in the Modern World Economy

    How was the European airline industry transformed from national fragmentation in 1957 to a point in 2006 where the European Commission could negotiate with the US for an Open Aviation Area on behalf of all twenty five members of the European Union? What can explain the change in mindset that saw...

    Published June 23rd 2014 by Routledge

  10. Bengal Industries and the British Industrial Revolution (1757-1857)

    By Indrajit Ray

    Series: Routledge Explorations in Economic History

    This book seeks to enlighten two grey areas of industrial historiography. Although Bengal industries were globally dominant on the eve of the industrial revolution, no detailed literature is available about their later course of development. A series of questions are involved in it. Did those...

    Published June 23rd 2014 by Routledge