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Industry & Industrial Studies Books

You are currently browsing 21–30 of 722 new and published books in the subject of Industry & Industrial Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    Series: Routledge Library Editions: Marketing

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with...

    Published August 22nd 2014 by Routledge

  2. Industrial Marketing Research (RLE Marketing)

    Management and Technique

    By Nicholas Stacey, Aubrey Wilson

    Series: Routledge Library Editions: Marketing

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

    Published August 22nd 2014 by Routledge

  3. Marketing for the Developing Company (RLE Marketing)

    By John Winkler

    Series: Routledge Library Editions: Marketing

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many...

    Published August 22nd 2014 by Routledge

  4. Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    Series: Routledge Library Editions: Marketing

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market...

    Published August 22nd 2014 by Routledge

  5. The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    Series: Routledge Library Editions: Marketing

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

    Published August 22nd 2014 by Routledge

  6. American Business Regulation

    Understand, Survive and Thrive

    By William Lesser

    Texts that discuss the economics of why and how governments regulate business and apply antitrust in theoretical terms are available, but this book is unique in providing the details of current business regulation in many industries. The author develops examples with the use of cases, including...

    Published August 22nd 2014 by Routledge

  7. Adaptation to Climate Change through Water Resources Management

    Capacity, Equity and Sustainability

    Edited by Dominic Stucker, Elena Lopez-Gunn

    Series: Earthscan Studies in Water Resource Management

    The impacts of human-induced climate change are largely mediated by water, such as alterations in precipitation and glacial melt patterns, variations in river flow, increased occurrence of droughts and floods, and sea level rise in densely populated coastal areas. Such phenomena impact both urban...

    Published August 21st 2014 by Routledge

  8. Japan's International Fisheries Policy

    Law, Diplomacy and Politics Governing Resource Security

    By Roger D. Smith

    Series: Nissan Institute/Routledge Japanese Studies

    Few nations rely upon the ocean as much as Japan for livelihood, culture and transport. The seas have long played a vital role for the Japanese, helping to support the economic and social life of a nation that possesses few resources and little arable land, and sustain a population that has nearly...

    Published August 21st 2014 by Routledge

  9. The Industrial System (Routledge Revivals)

    An Inquiry into Earned and Unearned Income

    By J. A. Hobson

    Series: Routledge Revivals

    First published in 1909 and reissued in 1910, J. A. Hobson’s The Industrial System provides a complex analysis of distribution and consumption. Offering a critique of contemporary capitalism whilst accepting the superiority of the free market, the book includes an exploration of areas such as cost...

    Published August 20th 2014 by Routledge

  10. The Physiology of Industry (Routledge Revivals)

    By J. A. Hobson, A. F. Mummery

    Series: Routledge Revivals

    The Physiology of Industry is a remarkable work which set out to challenge the current theory surrounding the economics of labour, supply and demand. First published in 1889, Hobson’s first book outlines some of the key areas of his theory of underconsumption. The precise contribution of Mummery,...

    Published August 20th 2014 by Routledge