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Industry & Industrial Studies Books

You are currently browsing 41–50 of 723 new and published books in the subject of Industry & Industrial Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Commercial Distribution in Europe (Routledge Revivals)

    By John Dawson

    Series: Routledge Revivals

    The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come...

    Published July 16th 2014 by Routledge

  2. Street Food

    Culture, Economy, Health and Governance

    Edited by Ryzia De Cássia Vieira Cardoso, Michèle Companion, Stefano Roberto Marras

    Series: Routledge Studies in Food, Society and Environment

    Prepared foods, for sale in streets, squares or markets, are ubiquitous around the world and throughout history. This volume is one of the first to provide a comprehensive social science perspective on street food, illustrating its immense cultural diversity and economic significance, both in...

    Published July 14th 2014 by Routledge

  3. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge

  4. The Serious Leisure Perspective

    An Introduction

    By Sam Elkington, Robert A. Stebbins

    The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the...

    Published July 13th 2014 by Routledge

  5. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 3rd 2014 by Routledge

  6. Press Freedom in Africa

    Comparative perspectives

    Edited by Herman Wasserman

    This book gives an overview of current debates surrounding press freedom in Africa in response to ongoing contestations between media and governments on the continent. Through case studies of individual African countries as well as international comparisons, a wide range of global contributors...

    Published July 3rd 2014 by Routledge

  7. Productivity in Indian Manufacturing

    Measurements, Methods and Analysis

    Edited by Vinish Kathuria, Rajesh Raj S N, Kunal Sen

    This volume comprehensively captures trends in productivity and its determinants in the post-reform period for Indian manufacturing. It provides an up-to-date survey of different methods employed in measuring productivity and their applications across organized and unorganized sectors, including...

    Published June 25th 2014 by Routledge India

  8. Information Economics

    Edited by David Sappington, Michael R. Baye

    Series: Critical Concepts in Economics

    How does information affect economic relations? What of the strategic issues surrounding the use of information: the make-buy-or-copy decision; the working and failure of markets; and the important role of outguessing each other in a macroeconomic context? Now, to help advanced students and...

    Published June 24th 2014 by Routledge

  9. Creativity in Peripheral Places

    Redefining the Creative Industries

    Edited by Chris Gibson

    Creativity is said to be the fuel of the contemporary economy. Dynamic industries such as film, music, television and design have changed the fortunes of entire cities, from Nashville to Los Angeles, Barcelona to Brisbane and beyond. Yet creativity remains mercurial – it is at the heart of...

    Published June 22nd 2014 by Routledge

  10. The Coming of Age of Information Technologies and the Path of Transformational Growth

    A long run perspective on the late 2000s recession

    By Davide Gualerzi

    Series: Routledge Advances in Heterodox Economics

    In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand,...

    Published June 22nd 2014 by Routledge