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Pharmaceutical Industries Books

You are currently browsing 1–5 of 5 new and published books in the subject of Pharmaceutical Industries — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    Series: Routledge Library Editions: Marketing

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market...

    Published August 20th 2014 by Routledge

  2. Business Modeling for Life Science and Biotech Companies

    Creating Value and Competitive Advantage with the Milestone Bridge

    By Alberto Onetti, Antonella Zucchella

    Series: Routledge Studies in Innovation, Organizations and Technology

    Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools...

    Published March 16th 2014 by Routledge

  3. Stem Cell Research and the Collaborative Regulation of Innovation

    By Sarah Devaney

    Series: Biomedical Law and Ethics Library

    Hopes are high that stem cell (SC) research will lead to treatments and cures for some of the most serious diseases affecting humankind today. SC science has been used in a treatment setting in the replacement of patients’ windpipes and in restoring sight to patients who were blind in one eye and...

    Published November 28th 2013 by Routledge

  4. Organizations and the Bioeconomy

    The Management and Commodification of the Life Sciences

    By Alexander Styhre

    Series: Routledge Studies in Management, Organizations and Society

    The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,...

    Published May 15th 2012 by Routledge

  5. The Japanese Pharmaceutical Industry

    Its Evolution and Current Challenges

    By Maki Umemura

    Series: Routledge Studies in the Growth Economies of Asia

    This book explores why Japan, despite being a world leader in many high technology industries such as automobiles and consumer electronics, is only a minor player in the global pharmaceutical industry. Japan provides a huge market for pharmaceuticals as the second largest consumer of prescription...

    Published March 3rd 2011 by Routledge

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