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Media, Information & Communication Industries Books

You are currently browsing 1–10 of 144 new and published books in the subject of Media, Information & Communication Industries — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Political Economy and Media Coverage of the European Economic Crisis

    the case of Ireland

    By Julien Mercille

    Series: Routledge Frontiers of Political Economy

    The European economic crisis has been ongoing since 2008 and while austerity has spread over the continent, it has failed to revive economies. The media have played an important ideological role in presenting the policies of economic and political elites in a favourable light, even if the latter’s...

    Published September 1st 2014 by Routledge

  2. Advertising for Account Holders (RLE Marketing)

    By Nigel Linacre

    Series: Routledge Library Editions: Marketing

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and...

    Published August 21st 2014 by Routledge

  3. The Early Advertising Scene (RLE Marketing)

    By Harden B. Leachman

    Series: Routledge Library Editions: Marketing

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of...

    Published August 21st 2014 by Routledge

  4. Industrial Advertising Copy (RLE Marketing)

    By R. Bigelow Lockwood

    Series: Routledge Library Editions: Marketing

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

    Published August 21st 2014 by Routledge

  5. Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    Series: Routledge Library Editions: Marketing

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with...

    Published August 21st 2014 by Routledge

  6. The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    Series: Routledge Library Editions: Marketing

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

    Published August 21st 2014 by Routledge

  7. Smart Specialisation

    Opportunities and Challenges for Regional Innovation Policy

    By Dominique Foray

    Series: Regions and Cities

    This is the first book on a new policy approach that has been widely adopted in Europe and beyond. It analyses the concept of smart specialisation and discuss the need for smart specialisation strategies, explains why the approach is new and different from more standard policy processes and...

    Published August 10th 2014 by Routledge

  8. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge

  9. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 3rd 2014 by Routledge

  10. Press Freedom in Africa

    Comparative perspectives

    Edited by Herman Wasserman

    This book gives an overview of current debates surrounding press freedom in Africa in response to ongoing contestations between media and governments on the continent. Through case studies of individual African countries as well as international comparisons, a wide range of global contributors...

    Published July 3rd 2014 by Routledge