You are currently browsing 1–10 of 121 new and published books in the subject of Media, Information & Communication Industries — sorted by publish date from newer books to older books.
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This book investigates the emerging practices of science and technology librarians specific to maintaining collections, providing access to resources, and ensuring that informed decisions are made regarding limited financial resources. Issues discussed include librarians becoming embedded in...
Published May 30th 2013 by Routledge
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...
Published April 10th 2013 by Routledge
Series: Routledge Advances in Internationalizing Media Studies
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information,...
Published April 3rd 2013 by Routledge
Series: Routledge Library Editions: Advertising
Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of...
Published March 24th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...
Published March 20th 2013 by Routledge
