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Series: Routledge Communication Series
This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a...
Published May 31st 1991 by Routledge
Series: Routledge Communication Series
Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...
Published April 30th 1991 by Routledge
Here is a provocative book that examines precisely how and why mass communication has an impact upon the sexual realities of our lives. Written in response to a demand for information that cuts across many of the boundaries found in more traditional books on sexuality and mass communication, Gay...
Published April 29th 1991 by Routledge
First published in 1991...
Published April 10th 1991 by Routledge
Series: Routledge Communication Series
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...
Published March 31st 1991 by Routledge
Series: Routledge Communication Series
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...
Published March 31st 1991 by Routledge
Series: Routledge Communication Series
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...
Published March 31st 1991 by Routledge
Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien...
Published March 20th 1991 by Routledge
Series: Variety Television Reviews
Published February 28th 1991 by Routledge
