Media & Film Studies Books

New and Published Books – Page 220

2191. Variety Television Reviews, 1987-1988

      Edited by Howard H. Prouty

      Series: Variety Television Reviews

      Published April 30th 1990 by Routledge
2192. Public Relations Research Annual

      Volume 2

      Edited by Larissa A. Grunig, James E. Grunig

      The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests,...

      Published April 30th 1990 by Routledge
2193. The Psychology of Consumer Behavior

      By Brian Mullen, Craig Johnson

      After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates...

      Published April 30th 1990 by Psychology Press
2194. Social and Cultural Aspects of Vcr Use

      By Julie Dobrow, Julie Dobrow

      Edited by Julia R. Dobrow

      Series: Routledge Communication Series

      Published April 30th 1990 by Routledge
2195. Television and the Quality of Life

      How Viewing Shapes Everyday Experience

      By Robert Kubey, Mihalyi Csikszentmihalyi

      Series: Routledge Communication Series

      Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the...

      Published March 31st 1990 by Routledge
2196. Deceptive Advertising

      Behavioral Study of A Legal Concept

      By Jef Richards

      Series: Routledge Communication Series

      This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

      Published March 31st 1990 by Routledge
2197. Consumption, Identity and Style

      Marketing, meanings, and the packaging of pleasure

      Edited by Alan Tomlinson

      Series: Comedia

      Published February 28th 1990 by Routledge
2198. News As Discourse

      By Teun A. van Dijk

      Series: Routledge Communication Series

      Published January 31st 1990 by Routledge
2199. Cahiers du Cinema

      Volume III: 1969-1972:.The Politics of Representation

      Edited by Nick Browne

      Series: Routledge Library of Media and Cultural Studies

      This volume brings together seminal articles from the years 1969-1972, when Cahiers writers were elaborating a major materialist account of the history, theory, and criticism of cinema....

      Published January 24th 1990 by Routledge
2200. Teaching Communication

      By Graeme Burton, Richard Dimbleby

      We learn most of our communication skills without consciously working at them. Teaching Communication sets out what those skills are and how to develop them....

      Published January 24th 1990 by Routledge