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Media & Film Studies Books

You are currently browsing 2201–2,210 of 2,637 new and published books in the subject of Media & Film Studies — sorted by publish date from newer books to older books.

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New and Published Books – Page 221

  1. Wireless

    Strategically Liberalizing the Telecommunications Market

    By Brian J.W. Regli

    Series: LEA Telecommunications Series

    The revolution of wireless communications has only just begun to transform the telecommunications industry worldwide. This book offers insight into the possible options for corporate strategists and government policymakers as they look to harness the expansion of wireless communications to meet the...

    Published April 30th 1997 by Routledge

  2. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published April 30th 1997 by Psychology Press

  3. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published April 30th 1997 by Psychology Press

  4. The Life Region

    The Social and Cultural Ecology of Sustainable Development

    Edited by Per Raberg

    Series: Routledge Studies in Development and Society

    This book launches a strategy for sustainable development, starting from a socio-ecological position and developing a model for a socially and culturally supportive community, or 'Life Region'. Special emphasis is placed on the situation of the provincial and peripheral regions of Europe and the...

    Published April 9th 1997 by Routledge

  5. The Revolution Wasn't Televised

    Sixties Television and Social Conflict

    Edited by Lynn Spigel, Michael Curtin

    Series: AFI Film Readers

    Caricatures of sixties television--called a "vast wasteland" by the FCC president in the early sixties--continue to dominate our perceptions of the era and cloud popular understanding of the relationship between pop culture and larger social forces. Opposed to these conceptions, The Revolution...

    Published April 3rd 1997 by Routledge

  6. Text Analysis for the Social Sciences

    Methods for Drawing Statistical Inferences From Texts and Transcripts

    Edited by Carl W. Roberts

    Series: Routledge Communication Series

    This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which...

    Published March 31st 1997 by Routledge

  7. Ethical Issues in the Communication Process

    By J. Vernon Jensen

    Series: Routledge Communication Series

    A rapid and widespread growth of interest in applied ethics is occurring today not only in the United States, but around the world as well. Academia both reflects this and is a leader in the movement. The field of speech communication shares in this increased sensitivity to ethical concerns....

    Published March 31st 1997 by Routledge

  8. Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The...

    Published March 31st 1997 by Psychology Press

  9. Proceedings of the International Workshop on Applications of Neural Networks to Telecommunications 3

    Edited by Joshua Alspector, Rodney Goodman, Timothy X. Brown

    Series: INNS Series of Texts, Monographs, and Proceedings Series

    Recently, the telecommunications industry has been exposed to many changes in technology. AT&T is currently experiencing its second divestiture. The internet has grown explosively with enormous numbers of people subscribing to providers such as America On Line. Microsoft, Netscape, and other...

    Published March 31st 1997 by Psychology Press

  10. The Economics of Soviet Breakup

    By Bert van Selm

    Series: Routledge Studies of Societies in Transition

    This book analyzes the effects of the break-up of the Soviet Union into fifteen independent states. Topics discussed include: * past and present economic relations between the republics, and forecasts for the future * discussion of Customs Unions, Monetary Union or Payments Union as possible ways...

    Published March 26th 1997 by Routledge