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Advertising Studies Books

You are currently browsing 1–10 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Advertising and the World Wide Web

    Edited by David W. Schumann, Esther Thorson

    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

    Published June 8th 2014 by Psychology Press

  2. Attitudes and Opinions

    3rd Edition

    By Stuart Oskamp, P. Wesley Schultz

    Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while...

    Published June 8th 2014 by Psychology Press

  3. Branding Post-Communist Nations

    Marketizing National Identities in the “New” Europe

    Edited by Nadia Kaneva

    Series: Routledge Research in Cultural and Media Studies

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of...

    Published March 26th 2014 by Routledge

  4. Globalisation and Advertising in Emerging Economies

    Brazil, Russia, India and China

    By Lynne Ciochetto

    Series: Routledge Studies in International Business and the World Economy

    Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...

    Published January 9th 2014 by Routledge

  5. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published October 31st 2013 by Routledge

  6. Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...

    Published April 10th 2013 by Routledge

  7. Creativity and Advertising

    Affect, Events and Process

    By Andrew McStay

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...

    Published April 2nd 2013 by Routledge

  8. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published March 28th 2013 by Routledge

  9. Narrative Impact

    Social and Cognitive Foundations

    Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

    The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

    Published February 17th 2013 by Psychology Press

  10. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 18th 2012 by Routledge