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Forthcoming Advertising Studies Books

You are currently browsing 1–10 of 10 forthcoming new books in the subject of Advertising Studies — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published August 14th 2014 by Psychology Press

  2. Advertising and the World Wide Web

    Edited by David W. Schumann, Esther Thorson

    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

    To Be Published August 14th 2014 by Psychology Press

  3. Attitudes and Opinions

    3rd Edition

    By Stuart Oskamp, P. Wesley Schultz

    Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while...

    To Be Published August 14th 2014 by Psychology Press

  4. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into...

    To Be Published September 30th 2014 by Routledge

  5. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published September 30th 2014 by Psychology Press

  6. Jazz Sells: Music, Marketing, and Meaning

    By Mark Laver

    Series: Transnational Studies in Jazz

    Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study...

    To Be Published November 30th 2014 by Routledge

  7. Neuroscience and Media

    New Understandings and Representations

    Edited by Michael J. Grabowski

    Series: Routledge Research in Cultural and Media Studies

    This volume explores how advances in the fields of evolutionary neuroscience and cognitive psychology are informing media studies with a better understanding of how humans perceive, think and experience emotion within mediated environments. The book highlights interdisciplinary and...

    To Be Published December 14th 2014 by Routledge

  8. Analyzing Music in TV Commercials

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    To Be Published December 19th 2014 by Routledge

  9. Advertising

    Critical Approaches

    By Chris Wharton

    To Be Published December 31st 2014 by Routledge

  10. Creative Thinking in Fashion and Art

    By Tim Jackson, David Rowsell

    To Be Published February 28th 2015 by Routledge

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