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Forthcoming Advertising Studies Books

You are currently browsing 1–8 of 8 forthcoming new books in the subject of Advertising Studies — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Media Criticism in a Digital Age

    Professional And Consumer Considerations

    By Peter B. Orlik

    Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes...

    To Be Published August 12th 2015 by Routledge

  2. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  3. Landscape and Branding

    The promotion and production of place

    By Nicole Porter

    Series: Routledge Research in Landscape and Environmental Design

    Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a...

    To Be Published October 13th 2015 by Routledge

  4. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published November 9th 2015 by Routledge

  5. The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published December 8th 2015 by Psychology Press

  6. Creative Thinking in Fashion and Art

    By Tim Jackson, David Rowsell

    To Be Published January 1st 2016 by Routledge

  7. Strategic Advertising

    By Margo Berman

    To Be Published May 15th 2016 by Routledge

  8. Advertising and Public Memory

    Social, Cultural and Historical Perspectives on Ghost Signs

    Edited by Stefan Schutt, Leanne White, Sam Roberts

    Series: Routledge Research in Cultural and Media Studies

    This is the first scholarly collection to examine the social and cultural aspects of the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors examine the complex relationships between the signs and those who commissioned them, painted them,...

    To Be Published June 1st 2016 by Routledge

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