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Forthcoming Advertising Studies Books

You are currently browsing 1–8 of 8 forthcoming new books in the subject of Advertising Studies — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    To Be Published June 12th 2015 by Routledge

  2. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    To Be Published June 12th 2015 by Psychology Press

  3. Media Criticism in a Digital Age

    Professional And Consumer Considerations

    By Peter B. Orlik

    Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It’s built for individuals and students preparing for careers in media and for use in courses based around media criticism. The text...

    To Be Published August 6th 2015 by Routledge

  4. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  5. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published September 15th 2015 by Psychology Press

  6. Landscape and Branding

    The promotion and production of place

    By Nicole Porter

    Series: Routledge Research in Landscape and Environmental Design

    Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a...

    To Be Published October 13th 2015 by Routledge

  7. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie Marsh, Hongmei Li, Ilke Kardes

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published December 1st 2015 by Routledge

  8. Creative Thinking in Fashion and Art

    By Tim Jackson, David Rowsell

    To Be Published January 1st 2016 by Routledge

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