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Forthcoming Advertising Studies Books

You are currently browsing 1–10 of 16 forthcoming new books in the subject of Advertising Studies — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Advertising

    Critical Approaches

    By Chris Wharton

    Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters...

    To Be Published December 11th 2014 by Routledge

  2. Neuroscience and Media

    New Understandings and Representations

    Edited by Michael Grabowski

    Series: Routledge Research in Cultural and Media Studies

    This volume explores how advances in the fields of evolutionary neuroscience and cognitive psychology are informing media studies with a better understanding of how humans perceive, think and experience emotion within mediated environments. The book highlights interdisciplinary and...

    To Be Published December 16th 2014 by Routledge

  3. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    To Be Published December 17th 2014 by Routledge

  4. Jazz Sells: Music, Marketing, and Meaning

    By Mark Laver

    Series: Transnational Studies in Jazz

    Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study...

    To Be Published February 16th 2015 by Routledge

  5. Advertising Media Planning

    A brand management approach

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    To Be Published March 11th 2015 by Routledge

  6. Advertising Media Workbook and Sourcebook

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the...

    To Be Published March 11th 2015 by Routledge

  7. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 14th 2015 by Psychology Press

  8. Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 20th 2015 by Routledge

  9. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    To Be Published April 28th 2015 by Routledge

  10. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published April 28th 2015 by Psychology Press