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Forthcoming Advertising Studies Books

You are currently browsing 1–10 of 11 forthcoming new books in the subject of Advertising Studies — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into...

    To Be Published December 1st 2014 by Routledge

  2. Advertising

    Critical Approaches

    By Chris Wharton

    Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters...

    To Be Published December 2nd 2014 by Routledge

  3. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    To Be Published December 18th 2014 by Routledge

  4. Neuroscience and Media

    New Understandings and Representations

    Edited by Michael Grabowski

    Series: Routledge Research in Cultural and Media Studies

    This volume explores how advances in the fields of evolutionary neuroscience and cognitive psychology are informing media studies with a better understanding of how humans perceive, think and experience emotion within mediated environments. The book highlights interdisciplinary and...

    To Be Published December 18th 2014 by Routledge

  5. Jazz Sells: Music, Marketing, and Meaning

    By Mark Laver

    Series: Transnational Studies in Jazz

    Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study...

    To Be Published February 18th 2015 by Routledge

  6. Advertising Media Planning

    A brand management approach

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    To Be Published February 28th 2015 by Routledge

  7. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 15th 2015 by Psychology Press

  8. Promotional Screen Industries

    By Paul Grainge, Cathy Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 21st 2015 by Routledge

  9. Landscape and branding

    The promotion and production of place

    By Nicole Porter

    Series: Routledge Research in Landscape and Environmental Design

    To Be Published June 1st 2015 by Routledge

  10. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie Marsh, Hongmei Li, Ilke Kardes

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of East Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published August 15th 2015 by Routledge