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Advertising Studies Books

You are currently browsing 11–20 of 71 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Globalisation and Advertising in Emerging Economies

    Brazil, Russia, India and China

    By Lynne Ciochetto

    Series: Routledge Studies in International Business and the World Economy

    Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...

    Published January 10th 2014 by Routledge

  2. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published November 1st 2013 by Routledge

  3. Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...

    Published April 11th 2013 by Routledge

  4. Creativity and Advertising

    Affect, Events and Process

    By Andrew McStay

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...

    Published April 3rd 2013 by Routledge

  5. Narrative Impact

    Social and Cognitive Foundations

    Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

    The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

    Published February 18th 2013 by Psychology Press

  6. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 19th 2012 by Routledge

  7. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 18th 2012 by Routledge

  8. Making Media Content

    The Influence of Constituency Groups on Mass Media

    By John A. Fortunato

    Series: Routledge Communication Series

    Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what...

    Published December 14th 2012 by Routledge

  9. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 25th 2012 by Psychology Press

  10. Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline G. Close

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

    Published April 25th 2012 by Routledge