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Advertising Studies Books

You are currently browsing 21–30 of 70 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Branding Television

    By Catherine Johnson

    Series: Comedia

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

    Published October 20th 2011 by Routledge

  2. Ethical Consumption

    A Critical Introduction

    Edited by Tania Lewis, Emily Potter

    A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling ‘guilt free’ Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on ‘swopping not shopping’. And this is happening not at the...

    Published September 30th 2010 by Routledge

  3. Advertising and Public Relations Law

    2nd Edition

    By Roy L. Moore, Carmen Maye, Erik L. Collins

    Series: Routledge Communication Series

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

    Published September 23rd 2010 by Routledge

  4. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 28th 2010 by Psychology Press

  5. The Advertising and Consumer Culture Reader

    Edited by Joseph Turow, Matthew Mcallister

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...

    Published April 30th 2009 by Routledge

  6. Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to...

    Published April 20th 2009 by Routledge

  7. Imaging in Advertising

    Verbal and Visual Codes of Commerce

    By Fern L. Johnson

    The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role...

    Published December 1st 2007 by Routledge

  8. Advertising and New Media

    By Christina Spurgeon

    This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer...

    Published November 1st 2007 by Routledge

  9. The Language of Advertising: Major Themes in English Studies

    Edited by Guy Cook

    Series: Major Themes in English Studies

    Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology....

    Published October 30th 2007 by Routledge

  10. Brick & Mortar Shopping in the 21st Century

    Edited by Tina Lowrey

    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as:...

    Published October 24th 2007 by Psychology Press