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Advertising Studies Books

You are currently browsing 21–30 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. The Advertising and Consumer Culture Reader

    Edited by Joseph Turow, Matthew Mcallister

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...

    Published April 29th 2009 by Routledge

  2. Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to...

    Published April 19th 2009 by Routledge

  3. Imaging in Advertising

    Verbal and Visual Codes of Commerce

    By Fern L. Johnson

    The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role...

    Published November 30th 2007 by Routledge

  4. Advertising and New Media

    By Christina Spurgeon

    This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer...

    Published October 31st 2007 by Routledge

  5. The Language of Advertising: Major Themes in English Studies

    Edited by Guy Cook

    Series: Major Themes in English Studies

    Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology....

    Published October 29th 2007 by Routledge

  6. Brick & Mortar Shopping in the 21st Century

    Edited by Tina Lowrey

    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as:...

    Published October 23rd 2007 by Psychology Press

  7. Brands of Faith

    Marketing Religion in a Commercial Age

    By Mara Einstein

    Series: Media, Religion and Culture

    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively...

    Published September 17th 2007 by Routledge

  8. Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    By Raymond Pettit

    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their...

    Published August 26th 2007 by Psychology Press

  9. The Psychology Behind Trademark Infringement and Counterfeiting

    By J. L. Zaichkowsky

    As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to...

    Published June 5th 2006 by Psychology Press

  10. Sex in Consumer Culture

    The Erotic Content of Media and Marketing

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses...

    Published August 30th 2005 by Routledge