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Advertising Studies Books

You are currently browsing 21–30 of 74 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Creativity and Advertising

    Affect, Events and Process

    By Andrew McStay

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...

    Published April 3rd 2013 by Routledge

  2. Narrative Impact

    Social and Cognitive Foundations

    Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

    The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

    Published February 18th 2013 by Psychology Press

  3. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 19th 2012 by Routledge

  4. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 18th 2012 by Routledge

  5. Making Media Content

    The Influence of Constituency Groups on Mass Media

    By John A. Fortunato

    Series: Routledge Communication Series

    Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what...

    Published December 14th 2012 by Routledge

  6. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 25th 2012 by Psychology Press

  7. Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline G. Close

    Series: Marketing and Consumer Psychology Series

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

    Published April 25th 2012 by Routledge

  8. Advertising, the Media and Globalisation

    A World in Motion

    By John Sinclair

    This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...

    Published April 19th 2012 by Routledge

  9. Branding Television

    By Catherine Johnson

    Series: Comedia

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

    Published October 20th 2011 by Routledge

  10. Ethical Consumption

    A Critical Introduction

    Edited by Tania Lewis, Emily Potter

    A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling ‘guilt free’ Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on ‘swopping not shopping’. And this is happening not at the...

    Published September 30th 2010 by Routledge