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Advertising Studies Books

You are currently browsing 31–40 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Advertising to Children on TV

    Content, Impact, and Regulation

    By Barrie Gunter, Caroline Oates, Mark Blades

    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for...

    Published July 14th 2005 by Routledge

  2. Toys, Games, and Media

    Edited by Jeffrey Goldstein, David Buckingham, Gilles Brougere

    This book is a state-of-the-art look at where toys have come from and where they are likely to go in the years ahead. The focus is on the interplay between traditional toys and play, and toys and play that are mediated by or combined with digital technology. As well as covering the technical...

    Published July 14th 2005 by Routledge

  3. The Handbook of Attitudes

    Edited by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna

    This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and...

    Published July 7th 2005 by Psychology Press

  4. Sports Marketing and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication....

    Published February 9th 2004 by Psychology Press

  5. Resistance and Persuasion

    Edited by Eric S. Knowles, Jay A. Linn

    Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and...

    Published November 30th 2003 by Psychology Press

  6. Contemporary Consumption Rituals

    A Research Anthology

    Edited by Cele C. Otnes, Tina M. Lowrey

    Series: Marketing and Consumer Psychology Series

    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

    Published September 30th 2003 by Psychology Press

  7. Consumers in Cyberspace

    A Special Double Issue of the journal of Consumer Psychology

    Edited by Dawn Iacobucci

    This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The...

    Published April 30th 2003 by Psychology Press

  8. Educating the Consumer-citizen

    A History of the Marriage of Schools, Advertising, and Media

    By Joel Spring

    Series: Sociocultural, Political, and Historical Studies in Education

    In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors...

    Published March 31st 2003 by Routledge

  9. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    Published January 31st 2003 by Routledge

  10. Sex in Advertising

    Perspectives on the Erotic Appeal

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the...

    Published November 30th 2002 by Routledge