Skip to Content

Books by Subject

Advertising Studies Books

You are currently browsing 31–40 of 70 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Brands of Faith

    Marketing Religion in a Commercial Age

    By Mara Einstein

    Series: Media, Religion and Culture

    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively...

    Published September 18th 2007 by Routledge

  2. Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    By Raymond Pettit

    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their...

    Published August 27th 2007 by Psychology Press

  3. The Psychology Behind Trademark Infringement and Counterfeiting

    By J. L. Zaichkowsky

    As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to...

    Published June 6th 2006 by Psychology Press

  4. Sex in Consumer Culture

    The Erotic Content of Media and Marketing

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses...

    Published August 31st 2005 by Routledge

  5. Advertising to Children on TV

    Content, Impact, and Regulation

    By Barrie Gunter, Caroline Oates, Mark Blades

    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for...

    Published July 15th 2005 by Routledge

  6. Toys, Games, and Media

    Edited by Jeffrey Goldstein, David Buckingham, Gilles Brougere

    This book is a state-of-the-art look at where toys have come from and where they are likely to go in the years ahead. The focus is on the interplay between traditional toys and play, and toys and play that are mediated by or combined with digital technology. As well as covering the technical...

    Published July 15th 2005 by Routledge

  7. The Handbook of Attitudes

    Edited by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna

    This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and...

    Published July 8th 2005 by Psychology Press

  8. Sports Marketing and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication....

    Published February 10th 2004 by Psychology Press

  9. Resistance and Persuasion

    Edited by Eric S. Knowles, Jay A. Linn

    Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and...

    Published December 1st 2003 by Psychology Press

  10. Contemporary Consumption Rituals

    A Research Anthology

    Edited by Cele C. Otnes, Tina M. Lowrey

    Series: Marketing and Consumer Psychology Series

    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

    Published October 1st 2003 by Psychology Press