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Advertising Studies Books

You are currently browsing 31–40 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Attitudes and Opinions

    3rd Edition

    By Stuart Oskamp, P. Wesley Schultz

    Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while...

    Published December 5th 2004 by Psychology Press

  2. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published February 22nd 2004 by Psychology Press

  3. Sports Marketing and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication....

    Published February 9th 2004 by Psychology Press

  4. Resistance and Persuasion

    Edited by Eric S. Knowles, Jay A. Linn

    Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and...

    Published November 30th 2003 by Psychology Press

  5. Contemporary Consumption Rituals

    A Research Anthology

    Edited by Cele C. Otnes, Tina M. Lowrey

    Series: Marketing and Consumer Psychology Series

    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

    Published September 30th 2003 by Psychology Press

  6. Consumers in Cyberspace

    A Special Double Issue of the journal of Consumer Psychology

    Edited by Dawn Iacobucci

    This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The...

    Published April 30th 2003 by Psychology Press

  7. Educating the Consumer-citizen

    A History of the Marriage of Schools, Advertising, and Media

    By Joel Spring

    Series: Sociocultural, Political, and Historical Studies in Education

    In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors...

    Published March 31st 2003 by Routledge

  8. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    Published January 31st 2003 by Routledge

  9. Sex in Advertising

    Perspectives on the Erotic Appeal

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the...

    Published November 30th 2002 by Routledge

  10. Understanding Consumer Decision Making

    The Means-end Approach To Marketing and Advertising Strategy

    Edited by Thomas J. Reynolds, Jerry C. Olson

    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...

    Published April 30th 2001 by Psychology Press