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Advertising Studies Books

You are currently browsing 41–50 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Understanding Consumer Decision Making

    The Means-end Approach To Marketing and Advertising Strategy

    Edited by Thomas J. Reynolds, Jerry C. Olson

    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...

    Published May 1st 2001 by Psychology Press

  2. Advertising and Consumer Culture

    A Special Issue of Mass Communication & Society

    Edited by Matthew P. McAllister, Sharon R. Mazzarella

    Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the...

    Published November 1st 2000 by Routledge

  3. Cultural Psychology

    A Special Issue of the journal of Consumer Psychology

    Edited by Durairaj Maheswaran, Sharon Shavitt

    First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published March 1st 2000 by Psychology Press

  4. Lies We Live By

    Defeating Doubletalk and Deception in Advertising, Politics, and the Media

    By Carl Hausman

    First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 18th 1999 by Routledge

  5. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published May 1st 1997 by Psychology Press

  6. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published May 1st 1997 by Psychology Press

  7. Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The...

    Published April 1st 1997 by Psychology Press

  8. Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals...

    Published January 1st 1996 by Psychology Press

  9. Global and Multinational Advertising

    Edited by Basil G. Englis

    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical...

    Published September 1st 1994 by Psychology Press

  10. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    Published October 1st 1993 by Psychology Press