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Advertising Studies Books

You are currently browsing 41–50 of 70 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Consumers in Cyberspace

    A Special Double Issue of the journal of Consumer Psychology

    Edited by Dawn Iacobucci

    This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The...

    Published May 1st 2003 by Psychology Press

  2. Educating the Consumer-citizen

    A History of the Marriage of Schools, Advertising, and Media

    By Joel Spring

    Series: Sociocultural, Political, and Historical Studies in Education

    In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors...

    Published April 1st 2003 by Routledge

  3. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    Published February 1st 2003 by Routledge

  4. Sex in Advertising

    Perspectives on the Erotic Appeal

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the...

    Published December 1st 2002 by Routledge

  5. Understanding Consumer Decision Making

    The Means-end Approach To Marketing and Advertising Strategy

    Edited by Thomas J. Reynolds, Jerry C. Olson

    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...

    Published May 1st 2001 by Psychology Press

  6. Advertising and Consumer Culture

    A Special Issue of Mass Communication & Society

    Edited by Matthew P. McAllister, Sharon R. Mazzarella

    Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the...

    Published November 1st 2000 by Routledge

  7. Cultural Psychology

    A Special Issue of the journal of Consumer Psychology

    Edited by Durairaj Maheswaran, Sharon Shavitt

    First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published March 1st 2000 by Psychology Press

  8. Lies We Live By

    Defeating Doubletalk and Deception in Advertising, Politics, and the Media

    By Carl Hausman

    First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 18th 1999 by Routledge

  9. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published May 1st 1997 by Psychology Press

  10. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published May 1st 1997 by Psychology Press