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Advertising Studies Books

You are currently browsing 61–70 of 75 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

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New and Published Books – Page 7

  1. Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    By David A. Aaker, Alexander L. Biel

    Edited by David A. Aaker, David A. Aaker, Alexander Biel

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing...

    Published April 1st 1993 by Psychology Press

  2. Television and Political Advertising

    Volume I: Psychological Processes

    Edited by Frank Biocca

    Series: Routledge Communication Series

    This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political...

    Published October 1st 1991 by Routledge

  3. Television and Political Advertising

    Volume Ii: Signs, Codes, and Images

    Edited by Frank Biocca

    Series: Routledge Communication Series

    This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political...

    Published October 1st 1991 by Routledge

  4. Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    Series: Routledge Communication Series

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

    Published April 1st 1991 by Routledge

  5. The Codes of Advertising

    Fetishism and the Political Economy of Meaning in the Consumer Society

    By Sut Jhally

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers...

    Published December 12th 1990 by Routledge

  6. The Psychology of Consumer Behavior

    By Brian Mullen, Craig Johnson

    After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates...

    Published May 1st 1990 by Psychology Press

  7. Deceptive Advertising

    Behavioral Study of A Legal Concept

    By Jef Richards

    Series: Routledge Communication Series

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

    Published April 1st 1990 by Routledge

  8. Consumption, Identity and Style

    Marketing, meanings, and the packaging of pleasure

    Edited by Alan Tomlinson

    Series: Comedia

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company....

    Published March 1st 1990 by Routledge

  9. The Father's Role

    Cross Cultural Perspectives

    Edited by M. E. Lamb

    First published in 1987. Routledge is an imprint of Taylor & Francis, an informa company....

    Published February 1st 1987 by Routledge

  10. The Compleat Academic

    A Practical Guide for the Beginning Social Scientist

    Edited by Mark P. Zanna, John M. Darley

    This volume is a collection of information about the concerns and problems of the beginning social scientist in the academic and nonacademic world. Covering topics from the senior graduate student's job search to the assistant professor's research and teaching experiences, this book serves as an...

    Published January 1st 1987 by Psychology Press