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Advertising Studies Books

You are currently browsing 61–66 of 66 new and published books in the subject of Advertising Studies — sorted by publish date from newer books to older books.

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New and Published Books – Page 7

  1. The Compleat Academic

    A Practical Guide for the Beginning Social Scientist

    Edited by Mark P. Zanna, John M. Darley

    This volume is a collection of information about the concerns and problems of the beginning social scientist in the academic and nonacademic world. Covering topics from the senior graduate student's job search to the assistant professor's research and teaching experiences, this book serves as an...

    Published December 31st 1986 by Psychology Press

  2. The Raising of Intelligence

    A Selected History of Attempts To Raise Retarded Intelligence

    By H. H. Spitz

    The history of attempts to raise the intelligence of mentally retarded individuals is wrought with controversy. Spanning the years from 1800 to the present, this book offers a critical review of the methods and philosophy behind these efforts. A fascinating contribution to the long-standing debate...

    Published September 30th 1986 by Routledge

  3. Advances in Applied Social Psychology

    Volume 3

    Edited by M. J. Saks, L. Saxe, Leonard Saxe

    First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 30th 1986 by Psychology Press

  4. Information and Behavior

    Systems of Influence

    By Richard A. Winett

    Series: Routledge Communication Series

    First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company....

    Published March 31st 1986 by Routledge

  5. The School Achievement of Minority Children

    New Perspectives

    Edited by Ulric Neisser

    Lower school achievement of minority children is usually explained by projecting "deficits" upon the children -- deficits that are attributed to genetic or environmental causes. In contrast with tradition, the contributors to this book demonstrate how group differences in academic accomplishment...

    Published March 31st 1986 by Routledge

  6. Advertising as Communication

    By Gillian Dyer

    Series: Studies in Culture and Communication

    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary...

    Published November 17th 1982 by Routledge