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Communication Studies Books

You are currently browsing 311–320 of 356 new and published books in the subject of Communication Studies — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 32

  1. Contemporary Public Opinion

    Issues and the News

    By Maxwell McCombs, Edna Einsiedel, David H. Weaver

    Series: Routledge Communication Series

    This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are...

    Published July 31st 1991 by Routledge

  2. The Contemporary Reception of Classical Rhetoric

    Appropriations of Ancient Discourse

    By Kathleen E. Welch

    Series: Routledge Communication Series

    Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical...

    Published May 31st 1991 by Routledge

  3. Perspectives on Mass Communication History

    By Wm. David Sloan

    Series: Routledge Communication Series

    This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a...

    Published May 31st 1991 by Routledge

  4. Television ',Critical Viewing Skills', Education

    Major Media Literacy Projects in the United States and Selected Countries

    By James A. Brown

    Series: Routledge Communication Series

    Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...

    Published April 30th 1991 by Routledge

  5. Fund Raising and Public Relations

    A Critical Analysis

    By Kathleen S. Kelly

    Series: Routledge Communication Series

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...

    Published March 31st 1991 by Routledge

  6. Responding To the Screen

    Reception and Reaction Processes

    Edited by Jennings Bryant, Dolf Zillmann

    Series: Routledge Communication Series

    This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...

    Published March 31st 1991 by Routledge

  7. Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    Series: Routledge Communication Series

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

    Published March 31st 1991 by Routledge

  8. Poor Reception

    Misunderstanding and Forgetting Broadcast News

    By Barrie Gunter

    Series: Routledge Communication Series

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 30th 1990 by Routledge

  9. Cultural Communication and Intercultural Contact

    Edited by Donal Carbaugh

    Series: Routledge Communication Series

    How is cultural identity accomplished interactively? What happens when different cultural identities contact one another? This book presents a series of papers, from classic essays to original expositions, which respond to these questions. The view of communication offered here -- rather than...

    Published September 30th 1990 by Routledge

  10. New Communication Technologies in Developing Countries

    By Jarice Hanson, Uma Narula

    Series: Routledge Communication Series

    This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information...

    Published September 30th 1990 by Routledge