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Mass Media & Communication Books

You are currently browsing 1–10 of 348 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. European Media in Crisis

    Values, Risks and Policies

    Edited by Josef Trappel, Jeanette Steemers, Barbara Thomass

    Series: Routledge Studies in European Communication Research and Education

    When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay. This economic crisis has threatened core social values of contemporary democracies, such as freedom,...

    Published June 29th 2015 by Routledge

  2. De-Convergence of Global Media Industries

    By Dal Yong Jin

    Series: Routledge Research in Cultural and Media Studies

    Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while...

    Published June 23rd 2015 by Routledge

  3. Social Media and Election Campaigns

    Key Tendencies and Ways Forward

    Edited by Gunn Sara Enli, Hallvard Moe

    This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and...

    Published June 15th 2015 by Routledge

  4. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    Published May 7th 2015 by Routledge

  5. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    Published May 7th 2015 by Routledge

  6. Routledge Handbook of Chinese Media

    Edited by Gary D. Rawnsley, Ming-yeh T. Rawnsley

    The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and...

    Published May 6th 2015 by Routledge

  7. Global Perspectives on Football in Africa

    Visualising the Game

    Edited by Susann Baller, Giorgio Miescher, Ciraj Rassool

    Series: Sport in the Global Society – Contemporary Perspectives

    Football, in many ways, is a visual endeavour. From the visual experience within the stadium itself to worldwide media representations, from advertisements to football art and artefacts: football is much about seeing and being seen, about watching, making visual and being visualised. The FIFA World...

    Published April 27th 2015 by Routledge

  8. Inside Family Viewing (Routledge Revivals)

    Ethnographic Research on Television's Audiences

    By James Lull

    Series: Routledge Revivals

    First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the...

    Published April 10th 2015 by Routledge

  9. Making Sense of Mediatized Politics

    Theoretical and Empirical Perspectives

    Edited by Jesper Strömbäck, Frank Esser

    Series: Journalism Studies

    Over time and across Western democracies, the media has become increasingly influential, and a great deal more political processes have become altered, shaped or structured by the media and the perceived need of individuals, organizations and social systems to communicate with or through the media....

    Published April 1st 2015 by Routledge

  10. Journalism and Human Rights

    How Demographics Drive Media Coverage

    Edited by John C. Pollock

    This book is the first collection of original research to explore links between demographics and media coverage of emerging human rights issues. It covers cross-national reporting on human trafficking, HIV/AIDS, water contamination, and child labour; and same-sex marriage, Guantanamo detainee...

    Published March 26th 2015 by Routledge