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Forthcoming Mass Media & Communication Books

You are currently browsing 1–10 of 32 forthcoming new books in the subject of Mass Media & Communication — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Routledge Handbook of Chinese Media

    Edited by Gary D. Rawnsley, Ming-yeh T. Rawnsley

    The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and...

    To Be Published May 1st 2015 by Routledge

  2. Media Economics

    Theory and Practice, 3rd Edition

    Edited by Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco

    Series: Routledge Communication Series

    Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring,...

    To Be Published May 29th 2015 by Routledge

  3. Journalism and the Debate Over Privacy

    Edited by Craig LaMay

    Journalism and the Debate Over Privacy situates the discussion of issues of privacy in the landscape of professional journalism. Privacy problems present the widest gap between what journalism ethics suggest and what the law allows. This edited volume examines these problems in the context of both...

    To Be Published May 29th 2015 by Routledge

  4. De-Convergence of Global Media Industries

    By Dal Yong Jin

    Series: Routledge Research in Cultural and Media Studies

    Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while...

    To Be Published May 29th 2015 by Routledge

  5. Assessing Media Education

    A Resource Handbook for Educators and Administrators: Component 1: Measurement

    Edited by William Christ

    Series: Routledge Communication Series

    The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly....

    To Be Published June 12th 2015 by Routledge

  6. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    To Be Published June 12th 2015 by Routledge

  7. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    To Be Published June 12th 2015 by Routledge

  8. Social Media and Election Campaigns

    Key Tendencies and Ways Forward

    Edited by Gunn Sara Enli, Hallvard Moe

    This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and...

    To Be Published June 19th 2015 by Routledge

  9. The Future of Internet Policy

    Edited by Peter Decherney, Victor Pickard

    All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across...

    To Be Published June 29th 2015 by Routledge

  10. European Media in Crisis

    Values, Risks and Policies

    Edited by Josef Trappel, Jeanette Steemers, Barbara Thomass

    Series: Routledge Studies in European Communication Research and Education

    When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay. This economic crisis has threatened core social values of contemporary democracies, such as freedom,...

    To Be Published July 10th 2015 by Routledge