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Mass Media & Communication Books

You are currently browsing 241–250 of 340 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 25

  1. Sex in Advertising

    Perspectives on the Erotic Appeal

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the...

    Published December 1st 2002 by Routledge

  2. The Impact of International Television

    A Paradigm Shift

    Edited by Michael G. Elasmar

    Series: Routledge Communication Series

    For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact...

    Published December 1st 2002 by Routledge

  3. Codes of Ethics

    A Special Issue of the journal of Mass Media Ethics

    By Jay Black, Ralph D. Barney

    Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing...

    Published November 1st 2002 by Routledge

  4. The Audience Studies Reader

    Edited by Will Brooker, Deborah Jermyn

    The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially...

    Published October 17th 2002 by Routledge

  5. British Cultural Studies

    3rd Edition

    By Graeme Turner

    is a comprehensive introduction to the British tradition of cultural studies. Turner offers an accessible overview of the central themes that have informed British cultural studies: language, semiotics, Marxism and ideology, individualism, subjectivity and discourse. Beginning with a history of...

    Published October 10th 2002 by Routledge

  6. Fans, Feminisms and 'Quality' Media

    By Lyn Thomas

    Series: Media, Education and Culture

    Fans, Feminisms and 'Quality' Media considers how long-running and popular radio and TV programmes such as Inspector Morse and The Archers participate in contemporary debates about ethnicity and national identity, gender and feminisms, and tradition and modernity. Examining the connections between...

    Published July 25th 2002 by Routledge

  7. The Economics of the Multichannel Video Program Distribution Industry

    A Special Issue of the journal of Media Economics

    Edited by Michael O. Wirth

    This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer...

    Published July 1st 2002 by Routledge

  8. Communication Yearbook 26

    Edited by William B. Gudykunst

    Communication Yearbook 26 is devoted to publishing state-of-the-art literature reviews in which authors critique and synthesize a body of communication research. This volume continues the tradition of publishing critical, integrative reviews of specific lines of research. Chapters focus on...

    Published June 1st 2002 by Routledge

  9. Phototruth Or Photofiction?

    Ethics and Media Imagery in the Digital Age

    By Thomas H. Wheeler

    This text examines the use of images in journalistic contexts and the manipulation of these images to accomplish varying objectives. It provides a framework for critical discussion among professionals, educators, students, and concerned consumers of newspapers, magazines, online journals, and other...

    Published May 1st 2002 by Routledge

  10. Interface Technology

    Enhancing the Quality of Life. A Special Issue of Trends in Communication

    Edited by Herre van Oostendorp, Albert G. Arnold

    First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company....

    Published May 1st 2002 by Routledge