You are currently browsing 251–260 of 300 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.
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Series: Routledge Communication Series
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in...
Published July 31st 1999 by Routledge
Series: Routledge Communication Series
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge...
Published June 30th 1999 by Routledge
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to...
Published June 30th 1999 by Routledge
Series: Routledge Communication Series
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles...
Published April 30th 1999 by Routledge
Series: Routledge Communication Series
In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising,...
Published October 31st 1998 by Routledge
This special issue of the Journal of Mass Media Ethics, focusing on new media technologies, questions whether world views can be analyzed in light of the many ways in which technical means generally exist. The contributors to this special issue believe that the instrumentalist worldview is invading...
Published August 31st 1998 by Routledge
Series: Routledge Communication Series
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter...
Published July 31st 1998 by Routledge
From arguments on opening competition to standards for price regulation, the 1996 Telecommunications Act explicitly roots many of its provisions in discussions of economic markets, economic forces, and economic impacts. Although policy and regulation largely work through impacts on economic markets...
Published June 30th 1998 by Routledge
Both new instructors teaching media ethics for the first time and mature faculty -- who recognize that media ethics instruction deserves more than being worked into the professional classes -- find most of their instructional techniques come from observing their own instructors or from hunches. The...
Published February 28th 1998 by Routledge
Series: Media, Education and Culture
Teaching about the media and popular culture has been a major concern for radical educators. Yet in recent years, the hyperbolic rhetoric of "critical pedagogy" has come under attack, not only from theoretical perspectives such as feminism, anti-racism and postmodernism, but also in The Light Of...
Published February 9th 1998 by Routledge
