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Mass Media & Communication Books

You are currently browsing 261–270 of 323 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 27

  1. The Burden of Visual Truth

    The Role of Photojournalism in Mediating Reality

    By Julianne Newton

    Series: Routledge Communication Series

    As the visual component of contemporary media has overtaken the verbal, visual reportage has established a unique and extremely significant role in 21st-century culture. Julianne Newton has prepared this comprehensive analysis of the development of the role of visual reportage as a critical player...

    Published October 1st 2000 by Routledge

  2. Understanding Audiences

    Learning To Use the Media Constructively

    By Robert H. Wicks

    Series: Routledge Communication Series

    Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how...

    Published October 1st 2000 by Routledge

  3. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Series: Routledge Communication Series

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    Published August 1st 2000 by Routledge

  4. Who Owns the Media?

    Competition and Concentration in the Mass Media industry, 3rd Edition

    By Benjamin M. Compaine, Douglas Gomery

    Series: Routledge Communication Series

    This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his...

    Published June 1st 2000 by Routledge

  5. Exemplification in Communication

    the influence of Case Reports on the Perception of Issues

    By Dolf Zillmann, Hans-Bernd Brosius

    Series: Routledge Communication Series

    This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction...

    Published April 1st 2000 by Routledge

  6. Media Entertainment

    The Psychology of Its Appeal

    Edited by Dolf Zillmann, Peter Vorderer

    Series: Routledge Communication Series

    This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment...

    Published April 1st 2000 by Routledge

  7. The Changing World of Publishing

    A Special Issue of the Journal of Media Economics

    Edited by Albert N. Greco

    This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing...

    Published March 1st 2000 by Routledge

  8. Trends in Media Management in the 21st Century

    A Special Issue of the Journal of Media Economics

    Edited by Mary Alice Shaver

    Media organizations will enter the 21st century with a very different profile than that of a quarter of a century ago. Change has occurred at all levels: technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns. This special...

    Published March 1st 2000 by Routledge

  9. Investigative Journalism

    By Hugo de Burgh

    Investigative Journalism is a critical and reflective introduction to the traditions and practices of investigative journalism. Beginning with a historical survey, the authors explain how investigative journalism should be understood within the framework of the mass media. They discuss how it...

    Published February 17th 2000 by Routledge

  10. Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    Series: Routledge Communication Series

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

    Published October 1st 1999 by Routledge