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Mass Media & Communication Books

You are currently browsing 261–270 of 330 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 27

  1. Media Effects and Society

    By Elizabeth M. Perse

    Series: Routledge Communication Series

    Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant...

    Published December 31st 2000 by Routledge

  2. Telecommunications Management

    By Richard Gershon, Richard A. Gershon

    Series: LEA Telecommunications Series

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published December 31st 2000 by Routledge

  3. Television and the American Family

    2nd Edition

    Edited by J. Alison Bryant, J. Alison Bryant

    This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television. Charting the dynamic developments of the American family and television over the past decade, this volume provides a comprehensive...

    Published November 30th 2000 by Routledge

  4. Communication and Community

    Edited by Gregory J. Shepherd, Eric W. Rothenbuhler

    Series: Routledge Communication Series

    This distinctive volume combines synthetic theoretical essays and reports of original research to address the interrelations of communication and community in a wide variety of settings. Chapters address interpersonal conversation and communal relationships; journalism organizations and political...

    Published November 30th 2000 by Routledge

  5. Advertising and Consumer Culture

    A Special Issue of Mass Communication & Society

    Edited by Matthew P. McAllister, Sharon R. Mazzarella

    Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the...

    Published October 31st 2000 by Routledge

  6. G Is for Growing

    Thirty Years of Research on Children and Sesame Street

    Edited by Shalom M. Fisch, Rosemarie T. Truglio

    Series: Routledge Communication Series

    This volume--a collection and synthesis of key research studies since the program's inception over three decades ago--serves as a marker of the significant role that Sesame Street plays in the education and socialization of young children. Editors Shalom M. Fisch and Rosemarie T. Truglio have...

    Published October 31st 2000 by Routledge

  7. White News

    Why Local News Programs Don't Cover People of Color

    By Don Heider

    Series: Routledge Communication Series

    Is TV news racist? If the purpose of local news is to cover individual communities and to present issues of interest and concern to local audiences, why are local newscasts so similar in markets around the country? These are the questions that motivated Heider's research, leading to the development...

    Published October 31st 2000 by Routledge

  8. The Burden of Visual Truth

    The Role of Photojournalism in Mediating Reality

    By Julianne Newton

    Series: Routledge Communication Series

    As the visual component of contemporary media has overtaken the verbal, visual reportage has established a unique and extremely significant role in 21st-century culture. Julianne Newton has prepared this comprehensive analysis of the development of the role of visual reportage as a critical player...

    Published September 30th 2000 by Routledge

  9. Understanding Audiences

    Learning To Use the Media Constructively

    By Robert H. Wicks

    Series: Routledge Communication Series

    Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how...

    Published September 30th 2000 by Routledge

  10. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Series: Routledge Communication Series

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    Published July 31st 2000 by Routledge