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Mass Media & Communication Books

You are currently browsing 271–280 of 324 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 28

  1. Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    Series: Routledge Communication Series

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

    Published October 1st 1999 by Routledge

  2. Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    Series: Communication and Society

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

    Published October 1st 1999 by Routledge

  3. Competition, Regulation, and Convergence

    Current Trends in Telecommunications Policy Research

    Edited by Sharon E. Gillett, Ingo Vogelsang

    Series: LEA Telecommunications Series

    The telecommunications industry has experienced dynamic changes over the past several years, and those exciting events and developments are reflected in the chapters of this volume. The Telecommunications Policy Research Conference (TPRC) holds an unrivaled place at the center of national public...

    Published September 1st 1999 by Routledge

  4. The Poll With A Human Face

    The National Issues Convention Experiment in Political Communication

    Edited by Maxwell Mccombs, Amy Reynolds

    Series: Routledge Communication Series

    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in...

    Published August 1st 1999 by Routledge

  5. Entertainment-Education

    A Communication Strategy for Social Change

    By Arvind Singhal, Everett M. Rogers

    Series: Routledge Communication Series

    Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge...

    Published July 1st 1999 by Routledge

  6. Exploring Mass Media for A Changing World

    By Ray A Hiebert, Sheila Gibbons

    Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to...

    Published July 1st 1999 by Routledge

  7. Hollywood Planet

    Global Media and the Competitive Advantage of Narrative Transparency

    By Scott Robert Olson

    Series: Routledge Communication Series

    The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles...

    Published May 1st 1999 by Routledge

  8. The Electronic Election

    Perspectives on the 1996 Campaign Communication

    Edited by Lynda Lee Kaid, Dianne Bystrom

    Series: Routledge Communication Series

    In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising,...

    Published November 1st 1998 by Routledge

  9. New Media Technologies

    A Special Issue of the journal of Mass Media Ethics

    Edited by Clifford G. Christians, Thomas W. Cooper

    This special issue of the Journal of Mass Media Ethics, focusing on new media technologies, questions whether world views can be analyzed in light of the many ways in which technical means generally exist. The contributors to this special issue believe that the instrumentalist worldview is invading...

    Published September 1st 1998 by Routledge

  10. Perspectives on Radio and Television

    Telecommunication in the United States, 4th Edition

    By F. Leslie Smith, David H. Ostroff, John W. Wright

    Series: Routledge Communication Series

    This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter...

    Published August 1st 1998 by Routledge