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Mass Media & Communication Books

You are currently browsing 271–280 of 329 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 28

  1. Exemplification in Communication

    the influence of Case Reports on the Perception of Issues

    By Dolf Zillmann, Hans-Bernd Brosius

    Series: Routledge Communication Series

    This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction...

    Published March 31st 2000 by Routledge

  2. Media Entertainment

    The Psychology of Its Appeal

    Edited by Dolf Zillmann, Peter Vorderer

    Series: Routledge Communication Series

    This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment...

    Published March 31st 2000 by Routledge

  3. The Changing World of Publishing

    A Special Issue of the Journal of Media Economics

    Edited by Albert N. Greco

    This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing...

    Published February 29th 2000 by Routledge

  4. Trends in Media Management in the 21st Century

    A Special Issue of the Journal of Media Economics

    Edited by Mary Alice Shaver

    Media organizations will enter the 21st century with a very different profile than that of a quarter of a century ago. Change has occurred at all levels: technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns. This special...

    Published February 29th 2000 by Routledge

  5. Investigative Journalism

    By Hugo de Burgh

    Investigative Journalism is a critical and reflective introduction to the traditions and practices of investigative journalism. Beginning with a historical survey, the authors explain how investigative journalism should be understood within the framework of the mass media. They discuss how it...

    Published February 16th 2000 by Routledge

  6. Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    Series: Routledge Communication Series

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

    Published September 30th 1999 by Routledge

  7. Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    Series: Communication and Society

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

    Published September 30th 1999 by Routledge

  8. Competition, Regulation, and Convergence

    Current Trends in Telecommunications Policy Research

    Edited by Sharon E. Gillett, Ingo Vogelsang

    Series: LEA Telecommunications Series

    The telecommunications industry has experienced dynamic changes over the past several years, and those exciting events and developments are reflected in the chapters of this volume. The Telecommunications Policy Research Conference (TPRC) holds an unrivaled place at the center of national public...

    Published August 31st 1999 by Routledge

  9. The Poll With A Human Face

    The National Issues Convention Experiment in Political Communication

    Edited by Maxwell Mccombs, Amy Reynolds

    Series: Routledge Communication Series

    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in...

    Published July 31st 1999 by Routledge

  10. Entertainment-Education

    A Communication Strategy for Social Change

    By Arvind Singhal, Everett M. Rogers

    Series: Routledge Communication Series

    Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge...

    Published June 30th 1999 by Routledge