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Mass Media & Communication Books

You are currently browsing 271–280 of 336 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 28

  1. Advertising and Consumer Culture

    A Special Issue of Mass Communication & Society

    Edited by Matthew P. McAllister, Sharon R. Mazzarella

    Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the...

    Published October 31st 2000 by Routledge

  2. G Is for Growing

    Thirty Years of Research on Children and Sesame Street

    Edited by Shalom M. Fisch, Rosemarie T. Truglio

    Series: Routledge Communication Series

    This volume--a collection and synthesis of key research studies since the program's inception over three decades ago--serves as a marker of the significant role that Sesame Street plays in the education and socialization of young children. Editors Shalom M. Fisch and Rosemarie T. Truglio have...

    Published October 31st 2000 by Routledge

  3. White News

    Why Local News Programs Don't Cover People of Color

    By Don Heider

    Series: Routledge Communication Series

    Is TV news racist? If the purpose of local news is to cover individual communities and to present issues of interest and concern to local audiences, why are local newscasts so similar in markets around the country? These are the questions that motivated Heider's research, leading to the development...

    Published October 31st 2000 by Routledge

  4. The Burden of Visual Truth

    The Role of Photojournalism in Mediating Reality

    By Julianne Newton

    Series: Routledge Communication Series

    As the visual component of contemporary media has overtaken the verbal, visual reportage has established a unique and extremely significant role in 21st-century culture. Julianne Newton has prepared this comprehensive analysis of the development of the role of visual reportage as a critical player...

    Published September 30th 2000 by Routledge

  5. Understanding Audiences

    Learning To Use the Media Constructively

    By Robert H. Wicks

    Series: Routledge Communication Series

    Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how...

    Published September 30th 2000 by Routledge

  6. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Series: Routledge Communication Series

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    Published July 31st 2000 by Routledge

  7. Who Owns the Media?

    Competition and Concentration in the Mass Media industry, 3rd Edition

    By Benjamin M. Compaine, Douglas Gomery

    Series: Routledge Communication Series

    This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his...

    Published May 31st 2000 by Routledge

  8. Exemplification in Communication

    the influence of Case Reports on the Perception of Issues

    By Dolf Zillmann, Hans-Bernd Brosius

    Series: Routledge Communication Series

    This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction...

    Published March 31st 2000 by Routledge

  9. Media Entertainment

    The Psychology of Its Appeal

    Edited by Dolf Zillmann, Peter Vorderer

    Series: Routledge Communication Series

    This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment...

    Published March 31st 2000 by Routledge

  10. The Changing World of Publishing

    A Special Issue of the Journal of Media Economics

    Edited by Albert N. Greco

    This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing...

    Published February 29th 2000 by Routledge