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Mass Media & Communication Books

You are currently browsing 281–290 of 329 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 29

  1. Exploring Mass Media for A Changing World

    By Ray A Hiebert, Sheila Gibbons

    Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to...

    Published July 1st 1999 by Routledge

  2. Hollywood Planet

    Global Media and the Competitive Advantage of Narrative Transparency

    By Scott Robert Olson

    Series: Routledge Communication Series

    The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles...

    Published May 1st 1999 by Routledge

  3. The Electronic Election

    Perspectives on the 1996 Campaign Communication

    Edited by Lynda Lee Kaid, Dianne Bystrom

    Series: Routledge Communication Series

    In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising,...

    Published November 1st 1998 by Routledge

  4. New Media Technologies

    A Special Issue of the journal of Mass Media Ethics

    Edited by Clifford G. Christians, Thomas W. Cooper

    This special issue of the Journal of Mass Media Ethics, focusing on new media technologies, questions whether world views can be analyzed in light of the many ways in which technical means generally exist. The contributors to this special issue believe that the instrumentalist worldview is invading...

    Published September 1st 1998 by Routledge

  5. Perspectives on Radio and Television

    Telecommunication in the United States, 4th Edition

    By F. Leslie Smith, David H. Ostroff, John W. Wright

    Series: Routledge Communication Series

    This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter...

    Published August 1st 1998 by Routledge

  6. Economic Impacts of the 1996 Telecommunications Act

    A Special Issue of the Journal of Media Economics

    Edited by Benjamin J. Bates

    From arguments on opening competition to standards for price regulation, the 1996 Telecommunications Act explicitly roots many of its provisions in discussions of economic markets, economic forces, and economic impacts. Although policy and regulation largely work through impacts on economic markets...

    Published July 1st 1998 by Routledge

  7. Teaching Media Ethics

    A Special Issue of the journal of Mass Media Ethics

    Edited by Tom Brislin

    Both new instructors teaching media ethics for the first time and mature faculty -- who recognize that media ethics instruction deserves more than being worked into the professional classes -- find most of their instructional techniques come from observing their own instructors or from hunches. The...

    Published March 1st 1998 by Routledge

  8. Teaching Popular Culture

    Beyond Radical Pedagogy

    Edited by David Buckingham

    Series: Media, Education and Culture

    Teaching about the media and popular culture has been a major concern for radical educators. Yet in recent years, the hyperbolic rhetoric of "critical pedagogy" has come under attack, not only from theoretical perspectives such as feminism, anti-racism and postmodernism, but also in The Light Of...

    Published February 10th 1998 by Routledge

  9. Creating Your Career in Communications and Entertainment

    By Leonard Mogel

    This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific...

    Published January 1st 1998 by Routledge

  10. Being An Older Woman

    A Study in the Social Production of Identity

    By Isabella Paoletti

    Series: Everyday Communication Series

    The study presented in this volume examines how older women's identities are socially constructed and, in particular, how they can be influenced by institutional intervention. The interest in identity production is not only theoretical, but also practical. Different perceptions of oneself as an...

    Published December 1st 1997 by Routledge