Mass Media & Communication Books

New and Published Books – Page 29

281. Media, Children, and the Family

     Social Scientific, Psychodynamic, and Clinical Perspectives

     Edited by Dolf Zillmann, Jennings Bryant, Aletha C. Huston

     Series: Routledge Communication Series

     This book brings together a group of scholars to share findings and insights on the effects of media on children and family. Their contributions reflect not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behavior...

     Published December 31st 1993 by Routledge
282. Media Spectacles

     Edited by Marjorie Garber, Jann Matlock, Rebecca Walkowitz

     Series: CultureWork: A Book Series from the Center for Literacy and Cultural Studies at Harvard

     Published September 19th 1993 by Routledge
283. Media Education and the Liberal Arts

     A Blueprint for the New Professionalism

     By Robert O. Blanchard, William G. Christ

     Series: Routledge Communication Series

     This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the...

     Published September 30th 1992 by Routledge
284. Mass Media Writing

     By Elise K. Parsigian

     Series: Routledge Communication Series

     This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media...

     Published February 29th 1992 by Routledge
285. Reruns on File

     A Guide To Electronic Media Archives

     Edited by Donald G. Godfrey

     Series: Routledge Communication Series

     For more than half a century, broadcast recordings have reflected an important aspect of our culture and history. An increasing number of archivists and private collectors have restored and exchanged radio and television materials. However, despite the awareness of these primary resource materials,...

     Published October 31st 1991 by Routledge
286. Television and Political Advertising

     Volume I: Psychological Processes

     Edited by Frank Biocca

     Series: Routledge Communication Series

     This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political...

     Published September 30th 1991 by Routledge
287. Television and Political Advertising

     Volume Ii: Signs, Codes, and Images

     Edited by Frank Biocca

     Series: Routledge Communication Series

     This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political...

     Published September 30th 1991 by Routledge
288. Agenda Setting

     Readings on Media, Public Opinion, and Policymaking

     Edited by David Protess, Maxwell E. McCombs

     Series: Routledge Communication Series

     The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal...

     Published May 31st 1991 by Routledge
289. Perspectives on Mass Communication History

     By Wm. David Sloan

     Series: Routledge Communication Series

     This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a...

     Published May 31st 1991 by Routledge
290. Television ',Critical Viewing Skills', Education

     Major Media Literacy Projects in the United States and Selected Countries

     By James A. Brown

     Series: Routledge Communication Series

     Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...

     Published April 30th 1991 by Routledge