Mass Media & Communication Books

New and Published Books – Page 30

291. Television ',Critical Viewing Skills', Education

     Major Media Literacy Projects in the United States and Selected Countries

     By James A. Brown

     Series: Routledge Communication Series

     Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...

     Published April 30th 1991 by Routledge
292. Responding To the Screen

     Reception and Reaction Processes

     Edited by Jennings Bryant, Dolf Zillmann

     Series: Routledge Communication Series

     This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...

     Published March 31st 1991 by Routledge
293. Makers of the Media Mind

     Journalism Educators and their Ideas

     Edited by Wm. David Sloan, Wm. David Sloan

     Series: Routledge Communication Series

     Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves...

     Published June 30th 1990 by Routledge
294. Public Relations Research Annual

     Volume 2

     Edited by Larissa A. Grunig, James E. Grunig

     The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests,...

     Published April 30th 1990 by Routledge
295. Social and Cultural Aspects of Vcr Use

     By Julie Dobrow, Julie Dobrow

     Edited by Julia R. Dobrow

     Series: Routledge Communication Series

     Published April 30th 1990 by Routledge
296. Television and the Quality of Life

     How Viewing Shapes Everyday Experience

     By Robert Kubey, Mihalyi Csikszentmihalyi

     Series: Routledge Communication Series

     Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the...

     Published March 31st 1990 by Routledge
297. Deceptive Advertising

     Behavioral Study of A Legal Concept

     By Jef Richards

     Series: Routledge Communication Series

     This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

     Published March 31st 1990 by Routledge
298. The Psychology of Television

     By John Condry

     Series: Routledge Communication Series

     This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of...

     Published June 30th 1989 by Routledge
299. Pornography

     Research Advances and Policy Considerations

     Edited by Dolf Zillmann, Jennings Bryant

     Series: Routledge Communication Series

     "...provides good coverage of the empirical literature."—Journal of Communication "...well written and presents a wide diversity of approaches to pornography."—CHOICE...

     Published May 31st 1989 by Routledge
300. Miscomprehension of Televised Communication

     By J. Jacoby, W. D. Hoyer, D. A. Shelvga

     Published July 31st 1987 by Routledge