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Mass Media & Communication Books

You are currently browsing 291–300 of 326 new and published books in the subject of Mass Media & Communication — sorted by publish date from newer books to older books.

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New and Published Books – Page 30

  1. Future Radio Programming Strategies

    Cultivating Listenership in the Digital Age, 2nd Edition

    By David MacFarland

    Series: Routledge Communication Series

    Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in...

    Published June 30th 1997 by Routledge

  2. Communication and Democracy

    Exploring the intellectual Frontiers in Agenda-setting theory

    Edited by Maxwell E. McCombs, Donald L. Shaw, David H. Weaver

    Series: Routledge Communication Series

    Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature...

    Published May 31st 1997 by Routledge

  3. The Public Opinion Process

    How the People Speak

    By Irving Crespi

    Series: Routledge Communication Series

    What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated,...

    Published April 30th 1997 by Routledge

  4. Mass Culture and Everyday Life

    Edited by Peter Gibian

    Mass Culture and Everyday Life is a collection of lively work from the small but seminal journal Tabloid. The book offers a clarification of the study of mass culture as it transforms daily life, providing a detailed survey of a wide range of the mass culture phenomena that have defined our...

    Published March 9th 1997 by Routledge

  5. Fake, Fact, and Fantasy

    Children's Interpretations of Television Reality

    By Maire Messenger Davies

    Series: Routledge Communication Series

    Based on a study examining the meaning of the term "media literacy" in children, this volume concentrates on audiovisual narratives of television and film and their effects. It closely examines children's concepts of real and unreal and how they learn to make distinctions between the two. It also...

    Published January 31st 1997 by Routledge

  6. The Crisis Manager

    Facing Disasters, Conflicts, and Failures

    By Otto Lerbinger

    Series: Routledge Communication Series

    As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This book is written for present and future crisis managers--men and women who will be drawn into that...

    Published December 31st 1996 by Routledge

  7. The Audience in the News

    By Dwight DeWerth-Pallmeyer

    Series: Routledge Communication Series

    In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least...

    Published September 30th 1996 by Routledge

  8. The Mass Audience

    Rediscovering the Dominant Model

    By James Webster, Patricia F. Phalen

    Series: Routledge Communication Series

    In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was...

    Published September 30th 1996 by Routledge

  9. The Transnational Media Corporation

    Global Messages and Free Market Competition

    By Richard A. Gershon

    Series: Routledge Communication Series

    The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and...

    Published September 30th 1996 by Routledge

  10. Highway of Dreams

    A Critical View Along the Information Superhighway

    By A. Michael Noll

    Series: LEA Telecommunications Series

    This important volume reviews the history of the telecommunication superhighway pointing out its beginnings in the interactive TV and broadband highway of the wired cities more than two decades ago. It explains the technological uncertainties of the superhighway and many of its futuristic services,...

    Published September 30th 1996 by Routledge