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Media History Books

You are currently browsing 1–10 of 49 new and published books in the subject of Media History — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Audience Feedback in the News Media

    By Bill Reader

    Series: Routledge Research in Journalism

    As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical...

    Published February 23rd 2015 by Routledge

  2. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published January 1st 2015 by Routledge

  3. Propaganda and Foreign Policy

    Positive Necessity or Necessary Evil

    By Caroline Page

    In recent decades, advances in communications technology, coupled with international conflicts and societal upheavals, have again highlighted the importance of the use of propaganda by both state and non-state organisations in the international arena. This book explores the dimensions of propaganda...

    Published December 31st 2014 by Routledge

  4. Television Brandcasting

    The Return of the Content-Promotion Hybrid

    By Jennifer Gillan

    Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making....

    Published December 2nd 2014 by Routledge

  5. Jesse Owens, the Press, and the 1936 Berlin Olympic Games

    By Pamela C. Laucella

    Series: Studies in African American History and Culture

    Jesse Owens secured his place as one of the most celebrated athletes of the twentieth-century after winning four gold medals at the 1936 Olympics in Berlin. This book examines the press coverage of the time, which helped to elevate Owens to such status. Pamela C. Laucella utilizes examples not just...

    Published November 30th 2014 by Routledge

  6. Routledge Reader on Electronic Media History

    Edited by Donald G. Godfrey, Susan L. Brinson

    Electronic media history is steadily assuming a central role in the study of mass communications, radio, television popular culture, journalism, and the new electronic media platforms. This collection of research essays from the major publications in the electronic media discipline illustrates the...

    Published November 30th 2014 by Routledge

  7. Alphabet to Internet

    Media in Our Lives, 3rd Edition

    By Irving Fang

    What Greek philosopher thought writing would harm a student’s memory? Was the poet Byron’s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives, Irving Fang looks at each medium of communication through the...

    Published November 23rd 2014 by Routledge

  8. Modernization, Nation-Building, and Television History

    Edited by Stewart Anderson, Melissa Chakars

    Series: Routledge Advances in Internationalizing Media Studies

    This innovative collection investigates the ways in which television programs around the world have highlighted modernization and encouraged nation-building. It is an attempt to catalogue and better understand the contours of this phenomenon, which took place as television developed and expanded in...

    Published October 22nd 2014 by Routledge

  9. The Routledge Companion to British Media History

    Edited by Martin Conboy, John Steel

    The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current...

    Published September 3rd 2014 by Routledge

  10. The Media and Financial Crises

    Comparative and Historical Perspectives

    Edited by Steve Schifferes, Richard Roberts

    The Media and Financial Crises provides unique insights into the debate on the role of the media in the global financial crisis. Coverage is inter-disciplinary, with contributions from media studies, political economy and journalists themselves. It features a wide range of countries, including the...

    Published August 27th 2014 by Routledge