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Media Theory Books

You are currently browsing 11–20 of 125 new and published books in the subject of Media Theory — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. From Corporate to Social Media

    Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

    By Marisol Sandoval

    Series: Routledge Advances in Sociology

    The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate...

    Published February 24th 2014 by Routledge

  2. The Routledge Companion to Video Game Studies

    Edited by Mark J.P. Wolf, Bernard Perron

    Series: Routledge Companions

    The number of publications dealing with video game studies has exploded over the course of the last decade, but the field has produced few comprehensive reference works. The Routledge Companion to Video Game Studies, compiled by well-known video game scholars Mark J. P. Wolf and Bernard Perron,...

    Published January 22nd 2014 by Routledge

  3. Connected Viewing

    Selling, Streaming, & Sharing Media in the Digital Age

    Edited by Jennifer Holt, Kevin Sanson

    As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new...

    Published December 13th 2013 by Routledge

  4. Self Versus Others

    Media, Messages, and the Third-Person Effect

    By Julie L. Andsager, H. Allen White

    Series: Routledge Communication Series

    Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—...

    Published December 10th 2013 by Routledge

  5. Negotiating the Mediated City

    Everyday Encounters with Public Screens

    By Zlatan Krajina

    Series: Comedia

    This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which...

    Published December 6th 2013 by Routledge

  6. Media Effects

    Advances in Theory and Research, 3rd Edition

    Edited by Jennings Bryant, Mary Beth Oliver

    Series: Routledge Communication Series

    With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third...

    Published December 5th 2013 by Routledge

  7. Media Studies

    The Essential Resource, 2nd Edition

    By Sarah Casey Benyahia, Abigail Gardner, Philip Rayner, Peter Wall

    Series: Essentials

    Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from...

    Published December 4th 2013 by Routledge

  8. The Race and Media Reader

    Edited by Gilbert B. Rodman

    The Race and Media Reader provides a wide-ranging introduction to major issues and debates surrounding the role that the media plays in ongoing struggles around race and racism in the US today. The essays collected here come from a wide variety of disciplinary, theoretical, and methodological...

    Published November 22nd 2013 by Routledge

  9. Global Media Ecologies

    Networked Production in Film and Television

    By Doris Baltruschat

    Series: Routledge Advances in Internationalizing Media Studies

    In this study, Baltruschat calls attention to dramatic changes in worldwide media production. Her work provides new insights into industry re-organization, digital media, and audience interactivity as pivotal relationships are redrawn along the entire value chain of production, distribution, and...

    Published November 7th 2013 by Routledge

  10. Social Media, Social Genres

    Making Sense of the Ordinary

    By Stine Lomborg

    Series: Routledge Studies in New Media and Cyberculture

    Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we...

    Published October 24th 2013 by Routledge