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Public Relations in Media Books

You are currently browsing 1–10 of 84 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Series: Routledge New Directions in Public Relations & Communication Research

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing...

    Published May 18th 2015 by Routledge

  2. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...

    Published April 21st 2015 by Routledge

  3. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    Published February 13th 2015 by Routledge

  4. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    Series: Routledge Companions

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published January 2nd 2015 by Routledge

  5. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 20th 2014 by Routledge

  6. The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea

    By Robert E. Brown

    Series: Routledge New Directions in Public Relations & Communication Research

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between...

    Published November 18th 2014 by Routledge

  7. Social Media Communication

    Concepts, Practices, Data, Law and Ethics

    By Jeremy Harris Lipschultz

    In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes...

    Published August 7th 2014 by Routledge

  8. Biz-War and the Out-of-Power Elite

    The Progressive-Left Attack on the Corporation

    By Jarol B. Manheim

    This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has...

    Published June 9th 2014 by Psychology Press

  9. Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Series: Routledge Research in Public Relations

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

    Published May 5th 2014 by Routledge

  10. Talk Show Campaigns

    Presidential Candidates on Daytime and Late Night Television

    By Michael Parkin

    Series: Routledge Studies in Global Information, Politics and Society

    Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and...

    Published February 20th 2014 by Routledge