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Public Relations in Media Books

You are currently browsing 1–10 of 77 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Talk Show Campaigns

    Presidential Candidates on Daytime and Late Night Television

    By Michael Parkin

    Series: Routledge Studies in Global Information, Politics and Society

    Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and...

    Published February 19th 2014 by Routledge

  2. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 5th 2013 by Routledge

  3. Public Relations

    Edited by Robert Heath

    Series: Critical Concepts in Media and Cultural Studies

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

    Published June 27th 2013 by Routledge

  4. Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

    Published June 16th 2013 by Routledge

  5. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 15th 2013 by Routledge

  6. Public Relations in Britain

    A History of Professional Practice in the Twentieth Century

    By Jacquie L'Etang

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...

    Published April 30th 2013 by Routledge

  7. Women in Public Relations

    How Gender Influences Practice

    By Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth

    The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and...

    Published April 30th 2013 by Routledge

  8. Museum Communication and Social Media

    The Connected Museum

    By Kirsten Drotner, Kim Christian Schrøder

    Series: Routledge Research in Museum Studies

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in...

    Published April 30th 2013 by Routledge

  9. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published March 28th 2013 by Routledge

  10. Public Relations and Nation Building

    Influencing Israel

    By Margalit Toledano, David McKie

    Series: Routledge New Directions in Public Relations & Communication Research

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...

    Published March 17th 2013 by Routledge