You are currently browsing 1–6 of 6 forthcoming new books in the subject of Public Relations in Media — sorted by publish date from upcoming books to future books.
For books that are already published; please browse available books.
Series: Critical Concepts in Media and Cultural Studies
Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...
To Be Published June 27th 2013 by Routledge
Series: The Basics
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...
To Be Published August 14th 2013 by Routledge
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set...
To Be Published September 30th 2013 by Routledge
Series: Routledge Research in Public Relations
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...
To Be Published November 29th 2013 by Routledge
Series: Routledge Studies in Global Information, Politics and Society
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 220 candidate interviews on daytime and...
To Be Published February 28th 2014 by Routledge
Series: Sport Management Series
Successful media relations and a sound communication strategy are essential for all sports organisations. Any successful manager working in sport must have a clear understanding of how the media works and also the practical skills to manage the communication process. Now in a fully revised and...
To Be Published June 14th 2014 by Routledge
