Skip to Content

Books by Subject

Public Relations in Media Books

You are currently browsing 11–20 of 84 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 6th 2013 by Routledge

  2. Public Relations

    Edited by Robert Heath

    Series: Critical Concepts in Media and Cultural Studies

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

    Published June 28th 2013 by Routledge

  3. Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

    Published June 17th 2013 by Routledge

  4. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 16th 2013 by Routledge

  5. Public Relations in Britain

    A History of Professional Practice in the Twentieth Century

    By Jacquie L'Etang

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...

    Published May 1st 2013 by Routledge

  6. Women in Public Relations

    How Gender Influences Practice

    By Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth

    The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and...

    Published May 1st 2013 by Routledge

  7. Museum Communication and Social Media

    The Connected Museum

    By Kirsten Drotner, Kim Christian Schrøder

    Series: Routledge Research in Museum Studies

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in...

    Published May 1st 2013 by Routledge

  8. Public Relations and Nation Building

    Influencing Israel

    By Margalit Toledano, David McKie

    Series: Routledge New Directions in Public Relations & Communication Research

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...

    Published March 18th 2013 by Routledge

  9. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 27th 2012 by Routledge

  10. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 16th 2012 by Routledge