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Public Relations in Media Books

You are currently browsing 11–20 of 78 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published March 29th 2013 by Routledge

  2. Public Relations and Nation Building

    Influencing Israel

    By Margalit Toledano, David McKie

    Series: Routledge New Directions in Public Relations & Communication Research

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...

    Published March 18th 2013 by Routledge

  3. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 27th 2012 by Routledge

  4. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 16th 2012 by Routledge

  5. MediaWriting

    Print, Broadcast, and Public Relations, 4th Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic...

    Published January 19th 2012 by Routledge

  6. Communication in Eastern Europe

    The Role of History, Culture, and Media in Contemporary Conflicts

    Edited by Fred L. Casmir

    Series: Routledge Communication Series

    This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists...

    Published December 12th 2011 by Routledge

  7. Ties That Blind in Canadian/american Relations

    The Politics of News Discourse

    By Richard L. Barton

    Series: Routledge Communication Series

    This volume explores the political impact of journalistic discourse on international -- and especially Canadian/American -- relations. In so doing, it provides a comparative analysis of American and international press accounts of selected Canadian/American issues such as free trade, cruise missile...

    Published December 9th 2011 by Routledge

  8. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 23rd 2011 by Routledge

  9. The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Series: Routledge Communication Series

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

    Published November 3rd 2011 by Routledge

  10. The Public Relations Handbook

    4th Edition

    By Alison Theaker

    Series: Media Practice

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

    Published August 10th 2011 by Routledge