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Public Relations in Media Books

You are currently browsing 11–20 of 80 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Public Relations in Britain

    A History of Professional Practice in the Twentieth Century

    By Jacquie L'Etang

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...

    Published April 30th 2013 by Routledge

  2. Women in Public Relations

    How Gender Influences Practice

    By Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth

    The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and...

    Published April 30th 2013 by Routledge

  3. Museum Communication and Social Media

    The Connected Museum

    By Kirsten Drotner, Kim Christian Schrøder

    Series: Routledge Research in Museum Studies

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in...

    Published April 30th 2013 by Routledge

  4. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published March 28th 2013 by Routledge

  5. Public Relations and Nation Building

    Influencing Israel

    By Margalit Toledano, David McKie

    Series: Routledge New Directions in Public Relations & Communication Research

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...

    Published March 17th 2013 by Routledge

  6. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 26th 2012 by Routledge

  7. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 15th 2012 by Routledge

  8. MediaWriting

    Print, Broadcast, and Public Relations, 4th Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic...

    Published January 18th 2012 by Routledge

  9. Communication in Eastern Europe

    The Role of History, Culture, and Media in Contemporary Conflicts

    Edited by Fred L. Casmir

    Series: Routledge Communication Series

    This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists...

    Published December 11th 2011 by Routledge

  10. Ties That Blind in Canadian/american Relations

    The Politics of News Discourse

    By Richard L. Barton

    Series: Routledge Communication Series

    This volume explores the political impact of journalistic discourse on international -- and especially Canadian/American -- relations. In so doing, it provides a comparative analysis of American and international press accounts of selected Canadian/American issues such as free trade, cruise missile...

    Published December 8th 2011 by Routledge