Public Relations in Media Books

New and Published Books – Page 3

21. Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

    Published July 8th 2010 by Routledge
22. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

    Published June 8th 2010 by Routledge
23. Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

    Published September 13th 2009 by Routledge
24. Applied Public Relations

    Cases in Stakeholder Management, 2nd Edition

    By Kathy Brittain McKee, Kathy Richardson, Larry F. Lamb

    Series: Routledge Communication Series

    Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

    Published June 10th 2009 by Routledge
25. Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to...

    Published April 19th 2009 by Routledge
26. Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    Series: Routledge Communication Series

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public...

    Published February 18th 2009 by Routledge
27. The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...

    Published January 8th 2009 by Routledge
28. MediaWriting

    Print, Broadcast, and Public Relations, 3rd Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting...

    Published December 18th 2008 by Routledge
29. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 3rd Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense...

    Published November 25th 2007 by Routledge
30. The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation

    Edited by Elizabeth L. Toth

    Series: Routledge Communication Series

    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced...

    Published June 26th 2006 by Routledge