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Public Relations in Media Books

You are currently browsing 21–30 of 80 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 22nd 2011 by Routledge

  2. The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Series: Routledge Communication Series

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

    Published November 2nd 2011 by Routledge

  3. The Public Relations Handbook

    4th Edition

    By Alison Theaker

    Series: Media Practice

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

    Published August 9th 2011 by Routledge

  4. Public Relations, Society & Culture

    Theoretical and Empirical Explorations

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

    Published February 17th 2011 by Routledge

  5. Crisis Communications Text and Student Workbook, Academic Package

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The...

    Published February 7th 2011 by Routledge

  6. Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 2nd Edition

    By Chris Roush

    Series: Routledge Communication Series

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as...

    Published September 27th 2010 by Routledge

  7. Advertising and Public Relations Law

    2nd Edition

    By Roy L. Moore, Carmen Maye, Erik L. Collins

    Series: Routledge Communication Series

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

    Published September 22nd 2010 by Routledge

  8. Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    Published September 20th 2010 by Routledge

  9. Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

    Edited by Craig Carroll

    Series: Routledge Communication Series

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

    Published July 22nd 2010 by Routledge

  10. Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

    Published July 8th 2010 by Routledge