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Public Relations in Media Books

You are currently browsing 21–30 of 77 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 2nd Edition

    By Chris Roush

    Series: Routledge Communication Series

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as...

    Published September 27th 2010 by Routledge

  2. Advertising and Public Relations Law

    2nd Edition

    By Roy L. Moore, Carmen Maye, Erik L. Collins

    Series: Routledge Communication Series

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

    Published September 22nd 2010 by Routledge

  3. Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    Published September 20th 2010 by Routledge

  4. Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

    Edited by Craig Carroll

    Series: Routledge Communication Series

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

    Published July 22nd 2010 by Routledge

  5. Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

    Published July 8th 2010 by Routledge

  6. Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

    Published September 13th 2009 by Routledge

  7. Applied Public Relations

    Cases in Stakeholder Management, 2nd Edition

    By Kathy Brittain McKee, Kathy Richardson, Larry F. Lamb

    Series: Routledge Communication Series

    Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

    Published June 10th 2009 by Routledge

  8. Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to...

    Published April 19th 2009 by Routledge

  9. Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    Series: Routledge Communication Series

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public...

    Published February 18th 2009 by Routledge

  10. The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...

    Published January 8th 2009 by Routledge