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Public Relations in Media Books

You are currently browsing 31–40 of 77 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. MediaWriting

    Print, Broadcast, and Public Relations, 3rd Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting...

    Published December 18th 2008 by Routledge

  2. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 3rd Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense...

    Published November 25th 2007 by Routledge

  3. The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation

    Edited by Elizabeth L. Toth

    Series: Routledge Communication Series

    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced...

    Published June 26th 2006 by Routledge

  4. Real Feature Writing

    2nd Edition

    By Abraham Aamidor

    Series: Routledge Communication Series

    Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), ...

    Published May 25th 2006 by Routledge

  5. Public Relations Theory II

    Edited by Carl H. Botan, Vincent Hazleton

    Series: Routledge Communication Series

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a...

    Published March 2nd 2006 by Routledge

  6. Public Relations

    Critical Debates and Contemporary Practice

    Edited by Jacquie L'Etang, Magda Pieczka

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed...

    Published February 23rd 2006 by Routledge

  7. Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners

    By Michael G. Parkinson, L. Marie Parkinson

    Series: Routledge Communication Series

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of...

    Published January 3rd 2006 by Routledge

  8. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 21st 2005 by Routledge

  9. Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government

    By Otto Lerbinger

    Series: Routledge Communication Series

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising...

    Published October 17th 2005 by Routledge

  10. Crisis Management By Apology

    Corporate Response to Allegations of Wrongdoing

    By Keith Michael Hearit

    Series: Routledge Communication Series

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He...

    Published August 9th 2005 by Routledge