Public Relations in Media Books

New and Published Books – Page 4

31. Real Feature Writing

    2nd Edition

    By Abraham Aamidor

    Series: Routledge Communication Series

    Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), ...

    Published May 25th 2006 by Routledge
32. Public Relations Theory II

    Edited by Carl H. Botan, Vincent Hazleton

    Series: Routledge Communication Series

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a...

    Published March 2nd 2006 by Routledge
33. Public Relations

    Critical Debates and Contemporary Practice

    Edited by Jacquie L'Etang, Magda Pieczka

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed...

    Published February 23rd 2006 by Routledge
34. Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners

    By Michael G. Parkinson, L. Marie Parkinson

    Series: Routledge Communication Series

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of...

    Published January 3rd 2006 by Routledge
35. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 21st 2005 by Routledge
36. Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government

    By Otto Lerbinger

    Series: Routledge Communication Series

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising...

    Published October 17th 2005 by Routledge
37. Crisis Management By Apology

    Corporate Response to Allegations of Wrongdoing

    By Keith Michael Hearit

    Series: Routledge Communication Series

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He...

    Published August 9th 2005 by Routledge
38. Public Relations From the Margins

    A Special Issue of the Journal of Public Relations Research

    Edited by Mary Ann Moffitt

    The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to...

    Published January 11th 2005 by Routledge
39. The Public Relations Handbook

    2nd Edition

    By Alison Theaker

    Series: Media Practice

    In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice....

    Published July 14th 2004 by Routledge
40. Seeking Equity for Women in Journalism and Mass Communication Education

    A 30-year Update

    Edited by Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon

    Series: Routledge Communication Series

    This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the...

    Published May 26th 2004 by Routledge