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Public Relations in Media Books

You are currently browsing 31–40 of 84 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Advertising and Public Relations Law

    2nd Edition

    By Roy L. Moore, Carmen Maye, Erik L. Collins

    Series: Routledge Communication Series

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

    Published September 23rd 2010 by Routledge

  2. Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    Published September 21st 2010 by Routledge

  3. Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

    Edited by Craig Carroll

    Series: Routledge Communication Series

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

    Published July 23rd 2010 by Routledge

  4. Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

    Published July 9th 2010 by Routledge

  5. Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

    Published September 14th 2009 by Routledge

  6. Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to...

    Published April 20th 2009 by Routledge

  7. Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    Series: Routledge Communication Series

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public...

    Published February 19th 2009 by Routledge

  8. The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...

    Published January 9th 2009 by Routledge

  9. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 3rd Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense...

    Published November 26th 2007 by Routledge

  10. The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation

    Edited by Elizabeth L. Toth

    Series: Routledge Communication Series

    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced...

    Published June 27th 2006 by Routledge