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Public Relations in Media Books

You are currently browsing 41–50 of 83 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Public Relations Theory II

    Edited by Carl H. Botan, Vincent Hazleton

    Series: Routledge Communication Series

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a...

    Published March 3rd 2006 by Routledge

  2. Public Relations

    Critical Debates and Contemporary Practice

    Edited by Jacquie L'Etang, Magda Pieczka

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed...

    Published February 24th 2006 by Routledge

  3. Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners

    By Michael G. Parkinson, L. Marie Parkinson

    Series: Routledge Communication Series

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of...

    Published January 4th 2006 by Routledge

  4. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 22nd 2005 by Routledge

  5. Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government

    By Otto Lerbinger

    Series: Routledge Communication Series

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising...

    Published October 18th 2005 by Routledge

  6. Crisis Management By Apology

    Corporate Response to Allegations of Wrongdoing

    By Keith Michael Hearit

    Series: Routledge Communication Series

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He...

    Published August 10th 2005 by Routledge

  7. Public Relations From the Margins

    A Special Issue of the Journal of Public Relations Research

    Edited by Mary Ann Moffitt

    The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to...

    Published January 12th 2005 by Routledge

  8. Fearless Editing:

    Crafting Words and Images for Print, Web, and Public Relations

    By Tim Pilgrim, Carolyn Dale

    Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are...

    Published October 28th 2004 by Focal Press

  9. The Public Relations Handbook

    2nd Edition

    By Alison Theaker

    Series: Media Practice

    In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry,...

    Published July 15th 2004 by Routledge

  10. Seeking Equity for Women in Journalism and Mass Communication Education

    A 30-year Update

    Edited by Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon

    Series: Routledge Communication Series

    This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the...

    Published May 27th 2004 by Routledge