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Public Relations in Media Books

You are currently browsing 41–50 of 77 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Public Relations From the Margins

    A Special Issue of the Journal of Public Relations Research

    Edited by Mary Ann Moffitt

    The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to...

    Published January 11th 2005 by Routledge

  2. The Public Relations Handbook

    2nd Edition

    By Alison Theaker

    Series: Media Practice

    In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice....

    Published July 14th 2004 by Routledge

  3. Seeking Equity for Women in Journalism and Mass Communication Education

    A 30-year Update

    Edited by Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon

    Series: Routledge Communication Series

    This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the...

    Published May 26th 2004 by Routledge

  4. Biz-War and the Out-of-Power Elite

    The Progressive-Left Attack on the Corporation

    By Jarol B. Manheim

    This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has...

    Published March 24th 2004 by Psychology Press

  5. Responding to Crisis

    A Rhetorical Approach to Crisis Communication

    Edited by Dan Pyle Millar, Robert L. Heath

    Series: Routledge Communication Series

    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well...

    Published September 30th 2003 by Routledge

  6. Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors

    By Allan J. Kimmel

    Series: Routledge Communication Series

    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...

    Published September 30th 2003 by Routledge

  7. A Manager's Guide To PR Projects

    A Practical Approach

    By Patricia J. Parsons

    Series: Routledge Communication Series

    A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's...

    Published March 31st 2003 by Routledge

  8. Perspectives on Public Relations Research

    By Danny Moss, Dejan Vercic, Gary Warnaby

    Series: Routledge Advances in Management and Business Studies

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and...

    Published March 26th 2003 by Routledge

  9. Revealing the Corporation

    Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

    Edited by John Balmer, Stephen Greyser

    An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original...

    Published March 12th 2003 by Routledge

  10. Deconstructing Public Relations

    Public Relations Criticism

    By Thomas J. Mickey

    Series: Routledge Communication Series

    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...

    Published September 30th 2002 by Routledge