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Public Relations in Media Books

You are currently browsing 41–50 of 80 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners

    By Michael G. Parkinson, L. Marie Parkinson

    Series: Routledge Communication Series

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of...

    Published January 3rd 2006 by Routledge

  2. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 21st 2005 by Routledge

  3. Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government

    By Otto Lerbinger

    Series: Routledge Communication Series

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising...

    Published October 17th 2005 by Routledge

  4. Crisis Management By Apology

    Corporate Response to Allegations of Wrongdoing

    By Keith Michael Hearit

    Series: Routledge Communication Series

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He...

    Published August 9th 2005 by Routledge

  5. Public Relations From the Margins

    A Special Issue of the Journal of Public Relations Research

    Edited by Mary Ann Moffitt

    The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to...

    Published January 11th 2005 by Routledge

  6. The Public Relations Handbook

    2nd Edition

    By Alison Theaker

    Series: Media Practice

    In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice....

    Published July 14th 2004 by Routledge

  7. Seeking Equity for Women in Journalism and Mass Communication Education

    A 30-year Update

    Edited by Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon

    Series: Routledge Communication Series

    This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the...

    Published May 26th 2004 by Routledge

  8. Responding to Crisis

    A Rhetorical Approach to Crisis Communication

    Edited by Dan Pyle Millar, Robert L. Heath

    Series: Routledge Communication Series

    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well...

    Published September 30th 2003 by Routledge

  9. Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors

    By Allan J. Kimmel

    Series: Routledge Communication Series

    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...

    Published September 30th 2003 by Routledge

  10. A Manager's Guide To PR Projects

    A Practical Approach

    By Patricia J. Parsons

    Series: Routledge Communication Series

    A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's...

    Published March 31st 2003 by Routledge