Public Relations in Media Books

New and Published Books – Page 7

61. The Crisis Manager

    Facing Disasters, Conflicts, and Failures

    By Otto Lerbinger

    Series: Routledge Communication Series

    As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This book is written for present and future crisis managers--men and women who will be drawn into that...

    Published December 31st 1996 by Routledge
62. Images of Nations and International Public Relations

    By Michael Kunczik

    Series: Routledge Communication Series

    This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective...

    Published September 30th 1996 by Routledge
63. International Public Relations

    A Comparative Analysis

    Edited by Hugh M. Culbertson, Ni Chen

    Series: Routledge Communication Series

    As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take...

    Published February 29th 1996 by Routledge
64. Manager's Guide to Excellence in Public Relations and Communication Management

    By David M. Dozier, Larissa A. Grunig, James E. Grunig

    Series: Routledge Communication Series

    This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with...

    Published June 30th 1995 by Routledge
65. Public Relations History

    From the 17th to the 20th Century: The Antecedents

    By Scott M. Cutlip

    Series: Routledge Communication Series

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history...

    Published May 31st 1995 by Routledge
66. Professional Writing in Context

    Lessons From Teaching and Consulting in Worlds of Work

    By John Frederick Reynolds, Carolyn B. Matalene, Joyce Neff Magnotto, Donald C. Samson, Jr., Lynn Veach Sadler

    This volume explores adult work-world writing issues from the perspectives of five seasoned professionals who have logged hundreds of hours working with adults on complicated written communication problems. It examines the gap between school-world instructional practices and real-world problems and...

    Published February 28th 1995 by Routledge
67. Management of Corporate Communication

    From Interpersonal Contacts To External Affairs

    By Robert L. Heath

    Series: Routledge Communication Series

    Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to...

    Published May 31st 1994 by Routledge
68. The Unseen Power

    Public Relations: A History

    By Scott M. Cutlip

    Series: Routledge Communication Series

    Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews --...

    Published February 28th 1994 by Routledge
69. Social, Political, and Economic Contexts in Public Relations

    Theory and Cases

    Edited by Hugh M. Culbertson, Dennis W. Jeffers, Donna Besser Stone, Martin Terrell

    Series: Routledge Communication Series

    Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of...

    Published April 30th 1993 by Routledge
70. Excellence in Public Relations and Communication Management

    Edited by James E. Grunig

    Series: Routledge Communication Series

    This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations:...

    Published April 30th 1992 by Routledge