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Public Relations in Media Books

You are currently browsing 61–70 of 84 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

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New and Published Books – Page 7

  1. New Media Developments

    A Special Issue of Trends in Communication

    Edited by Jo Groebel

    First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company....

    Published May 1st 2002 by Routledge

  2. Communities of Practice

    A Special Issue of trends in Communication

    Edited by Marleen Huysman, Peter van Baalen

    In this special issue of Trends in Communication management scholars share their ideas and research findings about the use of the community concept in the areas of knowledge management, organizational learning, innovation, and virtual learning. This fine collection of "community of practice" papers...

    Published May 1st 2002 by Routledge

  3. Convergence

    A Special Issue of trends in Communication

    Edited by Jaap Hoogenboezem

    This issue of Trends in Communication will inspire researchers to take up the matter of convergence as a topic for research. We are entering a world--literally--without technical borders, and we need to adapt our markets as well as our economic and political institutions to that world. Whereas the...

    Published May 1st 2002 by Routledge

  4. E-commerce

    A Special Issue of trends in Communication

    Edited by Yvo A. Saanen

    First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company....

    Published May 1st 2002 by Routledge

  5. Making It in Public Relations

    An Insider's Guide To Career Opportunities, 2nd Edition

    By Leonard Mogel

    Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving...

    Published February 1st 2002 by Routledge

  6. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, Stephen D. Bruning

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published April 1st 2001 by Routledge

  7. The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine...

    Published November 1st 2000 by Routledge

  8. Effective Fund-Raising Management

    By Kathleen S. Kelly

    Series: Routledge Communication Series

    In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the...

    Published November 1st 1997 by Routledge

  9. The Public Opinion Process

    How the People Speak

    By Irving Crespi

    Series: Routledge Communication Series

    What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated,...

    Published May 1st 1997 by Routledge

  10. Organizational Public Relations

    A Political Perspective

    By Christopher Spicer

    Series: Routledge Communication Series

    Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by...

    Published March 1st 1997 by Routledge