Skip to Content

Books by Subject

Public Relations in Media Books

You are currently browsing 61–70 of 79 new and published books in the subject of Public Relations in Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 7

  1. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, John A. Ledingham, Stephen D. Bruning, Eyun-Jung Ki, Jeong-Nam Kim

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published March 31st 2001 by Routledge

  2. The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine...

    Published October 31st 2000 by Routledge

  3. Effective Fund-Raising Management

    By Kathleen S. Kelly

    Series: Routledge Communication Series

    In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the...

    Published October 31st 1997 by Routledge

  4. The Public Opinion Process

    How the People Speak

    By Irving Crespi

    Series: Routledge Communication Series

    What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated,...

    Published April 30th 1997 by Routledge

  5. Organizational Public Relations

    A Political Perspective

    By Christopher Spicer

    Series: Routledge Communication Series

    Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by...

    Published February 28th 1997 by Routledge

  6. The Crisis Manager

    Facing Disasters, Conflicts, and Failures

    By Otto Lerbinger

    Series: Routledge Communication Series

    As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This book is written for present and future crisis managers--men and women who will be drawn into that...

    Published December 31st 1996 by Routledge

  7. Images of Nations and International Public Relations

    By Michael Kunczik

    Series: Routledge Communication Series

    This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective...

    Published September 30th 1996 by Routledge

  8. International Public Relations

    A Comparative Analysis

    Edited by Hugh M. Culbertson, Ni Chen

    Series: Routledge Communication Series

    As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take...

    Published February 29th 1996 by Routledge

  9. Manager's Guide to Excellence in Public Relations and Communication Management

    By David M. Dozier, Larissa A. Grunig, James E. Grunig

    Series: Routledge Communication Series

    This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with...

    Published June 30th 1995 by Routledge

  10. Public Relations History

    From the 17th to the 20th Century: The Antecedents

    By Scott M. Cutlip

    Series: Routledge Communication Series

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history...

    Published May 31st 1995 by Routledge