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Telecommunications Books

You are currently browsing 1–10 of 69 new and published books in the subject of Telecommunications — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research

    By Silvia Knobloch-Westerwick

    Series: Routledge Communication Series

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media...

    Published July 11th 2014 by Routledge

  2. Advertising and the World Wide Web

    Edited by David W. Schumann, Esther Thorson

    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

    Published June 9th 2014 by Psychology Press

  3. Policy and Marketing Strategies for Digital Media

    Edited by Yu-li Liu, Robert G. Picard

    Series: Routledge Studies in New Media and Cyberculture

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address...

    Published April 28th 2014 by Routledge

  4. The Routledge Companion to Mobile Media

    Edited by Gerard Goggin, Larissa Hjorth

    Series: Routledge Companions

    The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy.The Routledge...

    Published April 24th 2014 by Routledge

  5. Teletechnologies, Place, and Community

    By Rowan Wilken

    Series: Comedia

    Teletechnologies, or technologies of distance, cannot be ignored. Indeed, the present electronic age is said to have wrought profound changes to how we think about and experience who we are, where we are, and how we relate with one another. Place and community have traditionally formed key concepts...

    Published March 27th 2014 by Routledge

  6. Radio’s Digital Dilemma

    Broadcasting in the Twenty-First Century

    By John Nathan Anderson

    Series: Routledge Research in Cultural and Media Studies

    Radio's Digital Dilemma is the first comprehensive analysis of the United States’ digital radio transition, chronicling the technological and policy development of the HD Radio broadcast standard. A story laced with anxiety, ignorance, and hubris, the evolution of HD Radio pitted the nation’s...

    Published December 16th 2013 by Routledge

  7. Studying Mobile Media

    Cultural Technologies, Mobile Communication, and the iPhone

    Edited by Larissa Hjorth, Jean Burgess, Ingrid Richardson

    Series: Routledge Research in Cultural and Media Studies

    The iPhone represents an important moment in both the short history of mobile media and the long history of cultural technologies. Like the Walkman of the 1980s, it marks a juncture in which notions about identity, individualism, lifestyle and sociality require rearticulation. this book ...

    Published November 8th 2013 by Routledge

  8. Audiovisual Regulation under Pressure

    Comparative Cases from North America and Europe

    By Thomas Gibbons, Peter Humphreys

    In the face of globalization and new media technologies, can policy makers and regulators withstand deregulatory pressures on the ‘cultural policy toolkit’ for television? This comparative study provides an interdisciplinary investigation of trends in audiovisual regulation, with the focus on...

    Published October 29th 2013 by Routledge

  9. Media Today

    Mass Communication in a Converging World, 5th Edition

    By Joseph Turow

    "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a...

    Published October 23rd 2013 by Routledge

  10. American Regulatory Federalism and Telecommunications Infrastructure

    Edited by Paul E. Teske

    Series: LEA Telecommunications Series

    During this era of construction of the information superhighway, this volume presents a prudent analysis of the pros and cons of continuing state regulation of telecommunications. While interested parties either attack or defend state regulation, careful scholarly analysis is required to strike the...

    Published October 10th 2013 by Routledge