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Film & TV Communication Books

You are currently browsing 1–10 of 109 new and published books in the subject of Film & TV Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Media Competition and Coexistence

    the theory of the Niche

    By John W. Dimmick

    Series: Routledge Communication Series

    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,...

    Published December 21st 2014 by Routledge

  2. Television Talk Shows

    Discourse, Performance, Spectacle

    Edited by Andrew Tolson

    Series: Routledge Communication Series

    The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and...

    Published December 21st 2014 by Routledge

  3. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    Published December 14th 2014 by Routledge

  4. Television Brandcasting

    The Return of the Content-Promotion Hybrid

    By Jennifer Gillan

    Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making....

    Published December 2nd 2014 by Routledge

  5. Alphabet to Internet

    Media in Our Lives, 3rd Edition

    By Irving Fang

    What Greek philosopher thought writing would harm a student’s memory? Was the poet Byron’s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives, Irving Fang looks at each medium of communication through the...

    Published November 23rd 2014 by Routledge

  6. Interrogating Popular Culture

    Key Questions

    By Stacy Takacs

    Interrogating Popular Culture: Key Questions offers an accessible introduction to the study of popular culture, both historical and contemporary. Beginning from the assumption that cultural systems are dynamic, contradictory, and hard to pin down, Stacy Takacs explores the field through a survey of...

    Published October 2nd 2014 by Routledge

  7. The TV Presenter's Career Handbook

    How to Market Yourself in TV Presenting

    By Kathryn Wolfe

    You can present to camera, speak to time, read autocue, conduct an interview, write and memorise scripts; you have a showreel, headshots and a CV—but what next? How do you decide which genre to go for, market yourself and establish your career? The TV Presenter’s Career Handbook is full of...

    Published August 25th 2014 by Focal Press

  8. North Africa’s Arab Spring

    Edited by George Joffé

    This book addresses issues surrounding the evolution of the Arab Spring in North Africa. After a general introduction and explanation of the events on a region-wide basis, it turns to examine aspects of each of the countries concerned. The role of the Muslim Brotherhood during the Nasser regime and...

    Published August 21st 2014 by Routledge

  9. Contemporary Black American Cinema

    Race, Gender and Sexuality at the Movies

    Edited by Mia Mask

    Contemporary Black American Cinema offers a fresh collection of essays on African American film, media, and visual culture in the era of global multiculturalism. Integrating theory, history, and criticism, the contributing authors deftly connect interdisciplinary perspectives from American studies,...

    Published July 16th 2014 by Routledge

  10. Communicating Marginalized Masculinities

    Identity Politics in TV, Film, and New Media

    Edited by Ronald L. Jackson II, Jamie E. Moshin

    Series: Routledge Studies in Rhetoric and Communication

    For years, research concerning masculinities has explored the way that men have dominated, exploited, and dismantled societies, asking how we might make sense of marginalized masculinities in the context of male privilege. This volume asks not only how terms such as men and masculinity are socially...

    Published July 2nd 2014 by Routledge