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Forthcoming Film & TV Communication Books

You are currently browsing 1–10 of 16 forthcoming new books in the subject of Film & TV Communication — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Television Talk Shows

    Discourse, Performance, Spectacle

    Edited by Andrew Tolson

    Series: Routledge Communication Series

    The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and...

    To Be Published December 2nd 2014 by Routledge

  2. Television Brandcasting

    The Return of the Content-Promotion Hybrid

    By Jennifer Gillan

    Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making....

    To Be Published December 7th 2014 by Routledge

  3. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    To Be Published December 17th 2014 by Routledge

  4. Broadcast Television Effects in A Remote Community

    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

    Series: Routledge Communication Series

    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major...

    To Be Published December 18th 2014 by Routledge

  5. Media Competition and Coexistence

    the theory of the Niche

    By John W. Dimmick

    Series: Routledge Communication Series

    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,...

    To Be Published December 18th 2014 by Routledge

  6. Popular Television in Eastern Europe During and Since Socialism

    Edited by Timothy Havens, Anikó Imre, Katalin Lustyik

    Series: Routledge Advances in Internationalizing Media Studies

    This collection of essays responds to the recent surge of interest in popular television in Eastern Europe. This is a region where television's transformation has been especially spectacular, shifting from a state-controlled broadcast system delivering national, regional, and heavily filtered...

    To Be Published January 25th 2015 by Routledge

  7. Sexual Identities and the Media

    An Introduction

    By Wendy Hilton-Morrow, Kathleen Battles

    Sexual Identities and the Media encourages students to examine media as a site of negotiation for how people make sense of their own and others’ sexual identities. Taking a critical/cultural approach, Wendy Hilton-Morrow and Kathleen Battles weave together theory, synthesis of existing research,...

    To Be Published March 19th 2015 by Routledge

  8. Inside Family Viewing (Routledge Revivals)

    Ethnographic Research on Television's Audiences

    By James Lull

    Series: Routledge Revivals

    First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the...

    To Be Published April 6th 2015 by Routledge

  9. Research in Media Promotion

    Edited by Susan Tyler Eastman

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive...

    To Be Published April 28th 2015 by Routledge

  10. Time and Media Markets

    Edited by Alan B. Albarran, Angel Arrese Reca

    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and...

    To Be Published April 28th 2015 by Routledge