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Advertising Media Books

You are currently browsing 1–10 of 19 new and published books in the subject of Advertising Media — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Social Media Communication

    Concepts, Practices, Data, Law and Ethics

    By Jeremy Harris Lipschultz

    In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes...

    Published August 6th 2014 by Routledge

  2. Digital Innovations for Mass Communications

    Engaging the User

    By Paul Martin Lester

    In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative...

    Published December 9th 2013 by Routledge

  3. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published October 31st 2013 by Routledge

  4. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published September 30th 2013 by Routledge

  5. Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

    Published June 16th 2013 by Routledge

  6. Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...

    Published April 10th 2013 by Routledge

  7. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published March 28th 2013 by Routledge

  8. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 18th 2012 by Routledge

  9. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 17th 2012 by Routledge

  10. Design for Media

    A Handbook for Students and Professionals in Journalism, PR, and Advertising

    By Di Hand, Steve Middleditch

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from...

    Published November 28th 2012 by Routledge

Forthcoming Books

  1. Advertising: Critical Approaches
    By Chris Wharton
    To Be Published December 1st 2014
  2. The Psychology of Advertising, 2nd Edition
    By Bob M. Fennis, Wolfgang Stroebe
    To Be Published April 14th 2015

Find more forthcoming books