Advertising Media Books

New and Published Books

1. Promotional Culture and Convergence

   Markets, Methods, Media

   By Helen Powell

   The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...

   Published April 10th 2013 by Routledge
2. The Routledge Companion to Advertising and Promotional Culture

   Edited by Matthew P. McAllister, Emily West

   The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

   Published March 28th 2013 by Routledge
3. Advertising

   Edited by Iain MacRury

   Series: Critical Concepts in Media and Cultural Studies

   Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

   Published December 18th 2012 by Routledge
4. The Routledge Companion to Identity and Consumption

   Edited by Ayalla A. Ruvio, Russell W. Belk

   Series: Routledge Companions in Business, Management and Accounting

   "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

   Published December 17th 2012 by Routledge
5. Advertising, the Media and Globalisation

   A World in Motion

   By John Sinclair

   This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...

   Published April 18th 2012 by Routledge
6. Celebrity and Glamour in Contemporary Russia

   Shocking Chic

   Edited by Helena Goscilo, Vlad Strukov

   Series: BASEES/Routledge Series on Russian and East European Studies

   This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality. The book demonstrates how the process of ‘celebrification’ in...

   Published April 15th 2012 by Routledge
7. Advertising Theory

   Edited by Shelly Rodgers, Esther Thorson

   Series: Routledge Communication Series

   Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

   Published February 22nd 2012 by Routledge
8. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   Series: Routledge Communication Series

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   Published June 8th 2010 by Routledge
9. The Psychology of Advertising

   By Bob M. Fennis, Wolfgang Stroebe

   Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

   Published May 27th 2010 by Psychology Press
10. Advertising

    Its Business, Culture and Careers

    By Andy Tibbs

    ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the...

    Published November 26th 2009 by Routledge