Public Relations Books

New and Published Books

1. Health and Medical Public Relations

   By Myc Riggulsford

   Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

   Published May 15th 2013 by Routledge
2. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
3. Becoming a Public Relations Writer

   A Writing Workbook for Emerging and Established Media, 4th Edition

   By Ronald D. Smith

   Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

   Published November 22nd 2011 by Routledge
4. The Public Relations Handbook

   4th Edition

   By Alison Theaker

   Series: Media Practice

   The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

   Published August 9th 2011 by Routledge
5. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

   By Ylva French, Sue Runyard

   Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

   Published June 1st 2011 by Routledge
6. New Media, Campaigning and the 2008 Facebook Election

   Edited by Thomas J. Johnson, David D. Perlmutter

   Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters,...

   Published May 24th 2011 by Routledge
7. Public Relations, Society & Culture

   Theoretical and Empirical Explorations

   Edited by Lee Edwards, Caroline E. M. Hodges

   Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

   Published February 17th 2011 by Routledge
8. Strategy in Information and Influence Campaigns

   How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

   By Jarol B. Manheim

   Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political...

   Published December 7th 2010 by Routledge
9. Crisis Communications

   A Casebook Approach, 4th Edition

   By Kathleen Fearn-Banks

   Series: Routledge Communication Series

   Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

   Published September 20th 2010 by Routledge
10. Global Public Relations

    Spanning Borders, Spanning Cultures

    By Alan R. Freitag, Ashli Quesinberry Stokes

    This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings....

    Published December 21st 2008 by Routledge