Skip to Content

Books by Subject

Public Relations Books

You are currently browsing 1–10 of 16 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Pathways to Public Relations

    Histories of Practice and Profession

    Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang

    Series: Routledge New Directions in Public Relations & Communication Research

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th...

    Published April 16th 2014 by Routledge

  2. Public Relations and the History of Ideas

    By Simon Moore

    Series: Routledge New Directions in Public Relations & Communication Research

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,...

    Published April 14th 2014 by Routledge

  3. New Media, Campaigning and the 2008 Facebook Election

    Edited by Thomas J. Johnson, David D. Perlmutter

    Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters,...

    Published April 9th 2014 by Routledge

  4. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 15th 2013 by Routledge

  5. Design for Media

    A Handbook for Students and Professionals in Journalism, PR, and Advertising

    By Di Hand, Steve Middleditch

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from...

    Published November 28th 2012 by Routledge

  6. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 26th 2012 by Routledge

  7. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 22nd 2011 by Routledge

  8. The Public Relations Handbook

    4th Edition

    By Alison Theaker

    Series: Media Practice

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

    Published August 9th 2011 by Routledge

  9. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

    By Ylva French, Sue Runyard

    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

    Published June 1st 2011 by Routledge

  10. Public Relations, Society & Culture

    Theoretical and Empirical Explorations

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

    Published February 17th 2011 by Routledge