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Media Management Books

You are currently browsing 1–10 of 11 new and published books in the subject of Media Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Telecommunications Management

    By Richard Gershon, Richard A. Gershon

    Series: LEA Telecommunications Series

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published August 14th 2014 by Routledge

  2. Policy and Marketing Strategies for Digital Media

    Edited by Yu-li Liu, Robert G. Picard

    Series: Routledge Studies in New Media and Cyberculture

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address...

    Published April 27th 2014 by Routledge

  3. Political Communication in China

    Convergence or Divergence Between the Media and Political System?

    Edited by Wenfang Tang, Shanto Iyengar

    It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or...

    Published April 9th 2014 by Routledge

  4. Media & Entertainment Law

    2nd Edition

    By Ursula Smartt

    Media and Entertainment Law presents a contemporary analysis of the law relating to the media and entertainment industry both in terms of its practical application and its theoretical framework. It provides a clear, current and comprehensive account of this exciting subject. Fully updated and...

    Published March 16th 2014 by Routledge

  5. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published September 30th 2013 by Routledge

  6. Public Media Management for the Twenty-First Century

    Creativity, Innovation, and Interaction

    Edited by Michał Głowacki, Lizzie Jackson

    Series: Routledge Research in Cultural and Media Studies

    This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of...

    Published September 25th 2013 by Routledge

  7. Media, Telecommunications, and Business Strategy

    2nd Edition

    By Richard A. Gershon

    With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for...

    Published June 18th 2013 by Routledge

  8. The Social Media Industries

    Edited by Alan B. Albarran

    Series: Media Management and Economics Series

    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included...

    Published February 25th 2013 by Routledge

  9. Media Production

    A Practical Guide to Radio & TV

    By Amanda Willett

    Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about...

    Published December 10th 2012 by Routledge

  10. Media Accountability

    Who Will Watch the Watchdog in the Twitter Age?

    Edited by William Babcock

    A small collection of well-honed tools has been employed for some time by media practitioners and the public to help maintain and improve the credibility of journalism and the mass media. These media accountability tools have included ethics codes, media critics, news councils, ombudsmen,...

    Published December 4th 2011 by Routledge