Media Management Books

New and Published Books

1. The Social Media Industries

   Edited by Alan B. Albarran

   Series: Media Management and Economics Series

   This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included...

   Published February 25th 2013 by Routledge
2. Media Production

   A Practical Guide to Radio & TV

   By Amanda Willett

   Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about...

   Published December 12th 2012 by Routledge
3. Political Communication in China

   Convergence or Divergence Between the Media and Political System?

   Edited by Wenfang Tang, Shanto Iyengar

   It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or...

   Published July 26th 2012 by Routledge
4. Media Accountability

   Who Will Watch the Watchdog in the Twitter Age?

   Edited by William Babcock

   A small collection of well-honed tools has been employed for some time by media practitioners and the public to help maintain and improve the credibility of journalism and the mass media. These media accountability tools have included ethics codes, media critics, news councils, ombudsmen,...

   Published December 4th 2011 by Routledge
5. Sport and the Media

   By Matthew Nicholson

   Series: Sport Management Series

   Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of...

   Published November 5th 2006 by Routledge
6. Telecommunications Management

   By Richard Gershon, Richard A. Gershon

   Series: LEA Telecommunications Series

   With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

   Published December 31st 2000 by Routledge