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Events Management Books

You are currently browsing 1–10 of 52 new and published books in the subject of Events Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    Published August 19th 2014 by Routledge

  2. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge

  3. The Serious Leisure Perspective

    An Introduction

    By Sam Elkington, Robert A. Stebbins

    The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the...

    Published July 13th 2014 by Routledge

  4. Celebration Capitalism and the Olympic Games

    By Jules Boykoff

    Series: Routledge Critical Studies in Sport

    The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

    Published June 22nd 2014 by Routledge

  5. The Olympic Games and Cultural Policy

    By Beatriz Garcia

    Series: Routledge Research in Sport, Culture and Society

    This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney...

    Published June 18th 2014 by Routledge

  6. The Youth Olympic Games

    Edited by Dag Vidar Hanstad, Milena M. Parent, Barrie Houlihan

    Series: Routledge Research in Sport, Culture and Society

    The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values....

    Published June 4th 2014 by Routledge

  7. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    Published May 5th 2014 by Routledge

  8. Host Cities and the Olympics

    An Interactionist Approach

    By Harry Hiller

    Series: Routledge Research in Sport, Culture and Society

    Rather than interpreting the Olympics as primarily a sporting event of international or national significance, this book understands the Games as a civic project for the host city that serves as a catalyst for a variety of urban interests over a period of many years from the bidding phase through...

    Published March 27th 2014 by Routledge

  9. Routledge Handbook of Sport Management

    Edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core...

    Published March 27th 2014 by Routledge

  10. The Other Sport Mega-Event: Rugby World Cup 2011

    Edited by Steven Jackson

    Series: Sport in the Global Society – Contemporary Perspectives

    The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is...

    Published January 22nd 2014 by Routledge